Photo of Plastic Packaging with 'iPhone 5C' Name Surfaces

An image posted on Chinese site WeiPhone appears to show plastic retail packaging marked with the name "iPhone 5C". If the packaging is genuine, and it has not yet been confirmed to be, it could be for Apple's long-rumored plastic iPhone.

The "C" designation would presumably refer to the various color options available on the rumored lower-cost device. 

The packaging appears to be a white plastic box that would hold the device and associated accessories and documentation. A front cover, unseen in the photo but perhaps clear to show off the various color options for the device itself as seen on Apple's iPod lineups, would appear to rest on a small lip around the interior. 

A number of photos showing plastic rear shells alleged to be for Apple's rumored lower-cost iPhone have surfaced in recent weeks, and Apple is rumored to be launching the device alongside the iPhone 5S later this year. 

The WeiPhone forums are a fairly frequent source of Apple rumors, although the site itself does not frequently report on them, making it difficult to determine a steady track record as posting in the site's forums come from a variety of different posters. Still, the alleged plastic packaging and official look of the "iPhone 5C" moniker appear to have some legitimacy, and would increasingly make sense as Apple may be gearing up for a launch of the low-cost iPhone this Fall.

Source: Mac Rumours

Apple SVP Bob Mansfield Leaving Exec Team; Will Work on 'Special Projects' Reporting to Tim Cook

Apple Senior Vice President Bob Mansfield has been removed from Apple's Leadership website in the past 24 hours with no explanation.

“Bob is no longer going to be on Apple’s executive team, but will remain at Apple working on special projects reporting to Tim,” company spokesman Steve Dowling told AllThingsD.

He declined any further explanation, refusing to comment on the reasons behind Mansfield’s abrupt demotion or whether Apple plans to appoint a new SVP of technologies.

Mansfield is currently Senior Vice President of Technologies reporting directly to Tim Cook, a position he took last October, overseeing a group focused on innovation in wireless technology and semiconductors. 

His page has been completely removed from Apple's website, though it is still visible on Google's cache.

Last year, Apple announced that Mansfield would be retiring, but several months later announced he would instead be staying at the company. Later, it leaked that Tim Cook had faced an "insurrection" after Mansfield announced his retirement, and Cook gave him an extremely generous benefits package.

At the time, it was reported that Mansfield had committed to stay at Apple through at least 2014, influenced in no small part by the departure of former iOS chief Scott Forstall.

Mansfield has been instrumental in Apple's success in recent years, overseeing the development of the very successful MacBook Air notebooks, as well as recent iPhone and iPad designs.

Source: Mac Rumours

 

Galaxy Note 3 Mini anyone? Three different sizes for the smartphone apparently spotted in document

A new Galaxy Note 3 report seems to suggest that Samsung is testing different sizes for its upcoming flagship smartphone, although it’s unclear at this point whether the company is actually thinking of launching the handset in different screen sizes.

While this is an unconfirmed rumor, it looks like there’s a document in the wild that lists shipments of several Galaxy Note 3 models with screen sizes of 5.5, 5.7 and 5.99 inches. This would match Samsung’s policy of launching a phone for almost every taste – just check out this year’s Galaxy S4 family.

Initially spotted by TechKiddy, the screenshot below comes from Indian logistics website Zauba, which shows the Galaxy Note 3 coming in three different sizes.

Considering the variety of Galaxy Note 3 rumors out there that are rather conflicting when it comes to display size – some older ones say 5.99-inch while newer ones say 5.7-inch – such a document makes some sense, and seems to indicate that Samsung may have not chosen the final design of the handset.

Similar reports concerning the nature of the display – flexible or not flexible – as well as fingerprint-reading technology have also circulated recently, suggesting that the design of the handset is far from final...

Read the full story here. Source: Android Authority

Where are Samsung’s high resolution tablets?

Most people would agree that behind battery life and performance, the display is the most important component in a mobile device. Even more so in a tablet, where the display is especially crucial. A screen resolution which looks great on a 4.5-inch smartphone won’t pull off the same effect on a 10-inch tablet. The main reason for that is something called pixels per-inch (PPI). 

The iPad 3’s Retina Display set a bar for other tablets to reach with a pixel density of 264 PPI, but then the Nexus 10 surpassed it with its 300 PPI display. On Thursday, the new Nexus 7 beat them all into a submission with its 323 PPI screen, so we are left a little perplexed by the lack of a high-resolution tablet from Samsung, the biggest Android OEM.

Sure the Nexus 10 is technically made by Samsung, but Samsung has yet to grace its Galaxy Tab range or even its Galaxy Note 10.1 with the same high-resolution display...

Read the full story here. Source: Android Authority

Apple Wins 'Brand of the Year' Awards in Smartphone, Tablet, and Computer Categories

Marketing research firm Harris Interactive has awarded Apple the title of “Brand of the Year” in the categories of smartphones, tablets, and computers, as first reported byVentureBeat. The distinction comes after a poll asking 38,500+ Americans about the perceptions of their favorite brands, in which Apple was placed above other competitors such as Hewlett-Packard, Amazon, Samsung, and HTC. 

 "Americans continue to give Apple brands strong ratings," says Manny Flores, Senior Vice President at Harris Interactive. "And while their Consumer Connection scores are strong within their respective categories, what really stands out is that in all three of the categories Apple brands are measured - Computer, Tablet and Mobile Phone - its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future.

These awards come after BBC reported about a survey done by marketing group Added Value (AV), who claimed that Apple’s brand has become “less inspiring” among consumers.

Source: Mac Rumours

 

The new Nexus 7 vs the competition, how does it stack up?

The new Nexus 7 was announced today and the Internet has been ablaze with the information all day. It’s a pretty impressive device and one that all Android fans have the potential to enjoy. It has amazing specs, a cheap price point, and best of all, it’ll be available on July 30. While it’s pretty much the common sentiment that the new Nexus 7 will be the best 7-inch tablet on the market when it gets released, we have to ask ourselves if it really is that much better.

With that in mind, here is a direct comparison with some of the more popular 7-inch tablets in the industry. For a full list of the new Nexus 7 specs, check out Andrew Grush’s earlier post detailing the official specs. For this comparison, we’ll take a look at the 5 major specs that people care about. Those are the screen, the CPU, the battery, the RAM, the storage, and the connectivity...

Read the full story here. Source: Android Authority

Apple to Discontinue iPhone 5 Alongside Launch of 5S and Plastic Models?

Korean site ETNews.com is reporting [Google translation] that Apple will be discontinuing production of the iPhone 5 in the fall, instead putting all of its efforts towards the iPhone 5S and the rumored entry-level plastic iPhone. 

Apple has been presumed to be discontinuing the iPhone 4 and 4S in order to make way for an all-Lightning iPhone lineup, allowing Apple to standardize around its latest connection standard and phase out the older 30-pin connector standard with the possible exception of the iPod classic, which has not been updated in a number of years. The fate of the current iPhone 5 has, however, not been the subject of much discussion as it has remained unclear whether the new lineup of iPhone 5S and plastic iPhone would leave room for Apple to continue offering an iPhone 5 model. 

Today's report claims that the in-cell technology used on the iPhone 5’s touchscreen is "not suitable for low-volume production", contributing to Apple's decision to stop production on the phone and focus all of its efforts toward producing parts for newer products. The iPhone 5 and 5S are, however, expected to share nearly identical display technology although leaked photos have a shown a change to the orientation of the flex cable connectors on the display assemblies. 

The iPhone 5S is reportedly scheduled to begin production later this month, with both that device and the lower cost iPhone rumored for launch in the September-October timeframe. 

Source: Mac Rumours

 

Chromecast: Google's best weapon to breach the TV biz

When it comes to its ambitions for television, Google's hoping that the third time's the charm.

This morning the company unveiled Chromecast. Google's latest foray into the television is a low-cost stick that plugs into a HDMI input to let a wide swath of smartphones, tablets, and devices using the Chrome browser seamlessly fling what they're playing onto the TV.

Google argues that it is solving a unique problem, but it really isn't. In fact, a myriad of devices already exist to do just that. But by coming out with a cheaper, more innovative offering, Google fired its loudest shot across the bow of Apple TV and all of the other streaming TV peripherals with the Chromecast. And at $35, it claims to have a winner.

The television is "the most immersive experience in the house," said Sundar Pichai, Google's head of Android, Chrome, and apps at the breakfast unveiling Wednesday in San Francisco. He noted more than 200 billion online videos are watched globally by users every month, and Netflix and YouTube combined represent nearly half of peak downstream Internet traffic in North America.

"It's very difficult to get your online media onto your television in your house," said Pichai.

True enough. It has been difficult, but largely only for Google...

Read the full story here. Source: CNET

For Facebook, it still comes down to making money on mobile

When Facebook checks in with Wall Street for its quarterly review on Wednesday, it will hand in results for mobile advertising for just the fourth time and reveal its first full-year report card on revenue from mobile ads.

By most accounts, Facebook is expected to do well on the mobile front and make close to one-third of its advertising revenue from mobile placements, according to analysts' consensus. It would be a remarkable achievement, one that comes just in the nick of time to save Facebook from a decaying desktop business.

From zero to last-minute hero

RBC Capital Markets is particularly bullish on the subject and expects Facebook to pull in $487 million from mobile, which would be good enough for 34 percent of the firm's projected $1.43 billion second-quarter ad revenue estimate. Goldman Sachs holds a more conservative perspective and is predicting that Facebook will make $425 million in mobile ad revenue.

Whatever the number Facebook reports, it will be a marked improvement from the infinitesimal amount that Facebook made from mobile advertising at this time last year. Then, Facebook said it was bringing in $500,000 per day from mobile ads. Now, Facebook's mobile revenue may come in as high as $5.4 million a day, or up 980 percent from the year ago quarter...

Read the full story here. Source: CNET

San Francisco District Attorney Impressed by iOS 7's Activation Lock Feature

After news that government officials would be testing the efficiency of iOS 7’s Activation Lock against thieves, San Francisco District Attorney George Gascón has come out in support of the feature, saying that “clear improvements” have been made to stop criminals, according to the San Francisco Examiner

Last week, Gascón and New York Attorney General Eric Schneiderman brought in security experts from the Northern California Regional Intelligence Center to test out Apple’s Activation Lock feature as well as Absolute Software’s Lojack service on the Samsung Galaxy S4 in order to determine how effective they are against thieves.

"I'm very optimistic that they came and were willing to share their technology with us," Gascón said in a statement, also noting that Microsoft and Google had not yet come forth with their plans to combat theft. Gascón did not detail how the specific features work, explaining that they were not yet finished.

Both attorneys called for the tests as a part of the Secure Our Smartphone (S.O.S) program that aims to stop the theft and black market resale of stolen mobile devices. While carriers have already established a database to track stolen phones, it has proven to be largely futile. Prior to these tests, Gascón and Schneiderman called for smartphones to have a kill switch that would disable them in the event of theft. 

Announced at WWDC, Activation Lock is set to be included in iOS 7, which is expected to be released to consumers this fall.

Source: Mac Rumours

 

Apple Updates 'Apple Store' iOS App, Possibly Laying Groundwork for Future Free Content Releases

Apple has released an updated version of its Apple Store app for the iPhone, which is said to include both performance enhancements and improved product search capabilities. The Apple Store app allows users to purchase Apple products quickly and efficiently on their iPhones. 

News of an upgrade first came to light last week, with a report that suggested Apple would begin offering free downloads within the App, including content from Apple’s iTunes Store, App Store, and iBookstore. 

While the app appears to be the same on the surface, it is entirely possible that Apple has included the framework that will support the addition of new deals and offerings within the app in the near future. 9to5Mac suggests the possibility that free content may only be shown when a customer is inside a brick-and-mortar Apple Store. 

Apple is said to be overhauling the app as part of its incentivization efforts designed to increase its number of in-store iPhone sales. According to Apple CEO Tim Cook, iPhones are an important "gateway product" that lead customers to purchase other Apple products. 

At the current point in time, only a small percentage of iPhones are sold in Apple Stores, with the majority of sales coming from third party locations like carrier stores and electronics retailers. By offering free content in its Apple Store app, Apple can draw customers in to view and purchase additional Apple devices. 

In an effort to increase iPhone sales Apple has begun including the iPhone in its annual Back to School program, allowing eligible education customers to receive a $50 gift card that can be used to purchase music, books, or apps. 

Apple is also planning to implement a new iPhone trade-in program, which is designed to encourage users to upgrade to the latest models by offering a credit for used devices. 

Source: Mac Rumours