Amazon Prime Day - Don't Miss It

Prime Day 2016 is the biggest Amazon event ever – more than 100,000 deals worldwide, including thousands in the U.K. alone exclusively for Prime members on 12th July.

TRY AMAZON PRIME FOR YOURSELF   •UK•    •USA•

Prime Day is a one-day only global shopping event exclusively for Prime members. On Tuesday, 12th July, the second annual Prime Day will be the biggest global Amazon event ever. Members in the U.K. can shop starting at midnight (BST) with new deals starting as often as every five minutes from 8am onwards.

Not a Prime member? Join Prime today and enjoy fast delivery, exclusive access to movies, TV shows and music, Kindle books and much more.

With more than 100,000 deals worldwide, including thousands in the U.K. alone exclusively for Prime members, across nearly all departments and product categories in ten countries, there will be something for everyone. In fact on the first annual Prime Day in 2015, worldwide members ordered 398 items per second, exceeding Black Friday records at the time.

TRY AMAZON PRIME FOR YOURSELF   •UK•    •USA•

LG OLED TV brings artist’s work to life

Many movies have been celebrated for their use of colour – whether providing plot clues in the likes of The Sixth Sense or separating stories and key moments in films such as Hero or The Wizard of Oz. For enhancing detail and providing depth, though, you have to get the basics right. LG released a selection of OLED TVs in August with the concept ‘perfect black creates perfect colour’. Absolute black screens, created by self-lighting pixels inside the OLED panels, accentuate the colours shown through them, delivering a supreme viewing experience and providing a perfect match for high-dynamic-range (HDR) imaging by highlighting intricate details and increasing the vibrancy of pictures.

To show how its #PerfectBlack screens enhanced images and quality, LG teamed up with a number of creatives, including film director Ridley Scott, producer Michael Uslan and artist Kathy Klein, showcasing some of their work through the screens and getting their view on the relationship between perfect black and colour. The following video looks at how Kathy Klein’s experience in particular saw the OLED TVs bring her work to life.

​Kathy’s art uses nature as a palette, featuring mandalas – Buddhist geometric patterns loosely based around a circle shape – made out of flower petals, leaves, seeds, and more. She celebrates her love of plants and people as well as her spirituality through her art, and creates all of her mandalas in a meditative state inspired by silence.

To put LG’s OLED TV capabilities to the test, Kathy displayed her mandalas through one of the screens, and found that, compared with other screens and print mediums, the quality of the images through an OLED TV was much higher, the pictures more ‘lifelike and vibrant’.With all previous methods she’d used to display her artwork, she’d found there was a level of distortion in the colours of the images, making the mandalas look less natural. Kathy, who uses no artificial materials in her artwork, said the quality of the OLED TV screens made working with LG a meaningful experience, as she felt she was able to capture the beauty and true nature of the colours used.

According to LG, the #PerfectBlack experience promises the maximum manifestation of colour when paired with HDR imaging – it renders the light range at lower peak brightness, which is what then gives the images their exceptional detail and closeness to real life. Not only can viewers expect perfect colour, they can also stream content to their TVs from LG’s own content partners (as well as other sources) and benefit from the screens’ improved user interface, superior-quality speakers and slim design. Find out more about LG’s line of #PerfectBlack OLED TVs and hear from the other experts who trialled them on the LG website.