Leander Kahney, author of Inside Steve's Brain, gives us an intimate look at how the legendary designer made Apple iconic in his new book, Jony Ive.
"Different and new is relatively easy. Doing something that's genuinely better is very hard." Jony Ive
In 1997, Steve Jobs returned to Apple with the unenviable task of turning around the company he had founded. One night Jobs discovered a scruffy British designer toiling away in a studio at Apple, surrounded by hundreds of sketches and prototypes. Jobs instantly realized he had found a talent who could reverse the company's long decline.
That young designer was Jony Ive.
Ive's collaboration with Jobs would produce some of the world's most iconic products, including the iMac, iPod, iPad and iPhone. These designs have overturned entire industries and created the world's most powerful brand.
Leander Kahney has covered Apple for more than a dozen years and has written three popular books about Apple and the culture of its followers, including Inside Steve's Brain and Cult of Mac. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.
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