Apple Support Getting Personal

I have been having a little problem with my dotmac access the past few days, probably (and I am only guessing) something to do with the new webmail that we are all expecting to see pretty soon. It was nice to receive an email from Apple Support though, with a personal touch in the signature (see picture top left). Is this a new thing, or some support technicians just allowed to add a little image to their signatures. Nice touch though Apple, something else for me to start collecting.