Apple Releases Shake 4.1


Industry Leading Compositing Software Price Cut to £329

CUPERTINO, California—June 20, 2006—Apple® today delivered Shake® 4.1, the first Universal version of its industry leading compositing software and cut its price from £1,999 (inc VAT) to £329 (inc VAT) to fit almost any production’s budget. Final Cut® Studio editors can now take advantage of Shake for sophisticated 3D compositing, keying, image tracking and stabilisation for the price of a plug-in. Shake continues to be the tool of choice for major motion-picture studios and leading effects houses to create award-winning visual effects including this year's Oscar winner, “King Kong.”

“At just £329, Shake is now priced as low as a plug-in for Final Cut Studio,” said Rob Schoeben, Apple’s vice president of Applications Product Marketing. “Now Final Cut Studio customers can retouch their shots with Shake’s optical flow technology or add photo realistic visual effects to their productions, even on a shoestring budget.”

“Shake has become an essential tool at ILM for visual effects compositing, playing a central part in our pipeline on blockbuster movies such as ‘Mission Impossible 3,’ ‘Poseidon’ and the upcoming ‘Pirates of the Caribbean: Dead Man’s Chest,’” said Cliff Plumer, chief technology officer of Industrial Light and Magic. “By pricing Shake at less than £350, Apple has opened up the doors for the next generation of artists to master their craft.”