iPod Shuffle available in 5 Fruity Colours

CUPERTINO, California—January 30, 2007—Apple today announced that the world’s most wearable digital music player is now available in five brilliant colours: blue, pink, green, orange and the original silver. A hit with customers since its initial shipment three months ago, iPod shuffle is just half a cubic inch in volume, weighs just half an ounce and features a stunning aluminum design with a built-in clip, making it the most wearable iPod® ever. Based on Apple’s pioneering shuffle feature which lets music fans enjoy a continuous mix of their favourite songs anywhere they go, iPod shuffle contains one gigabyte of flash memory, holds up to 240 songs and is available in all five colours for just £55 (inc. VAT).

“iPod shuffle is the world’s most wearable digital music player,” said Greg Joswiak, Apple’s vice president of Worldwide iPod Product Marketing. “Music fans can now choose iPod shuffle in one of five brilliant colours, or they can buy one of each.”

iPod shuffle features up to 12 hours of battery life* and lets users shuffle their songs to listen to them in a random order or simply flip a switch to listen to their songs in order, such as when listening to a new album.

Users connect iPod shuffle to their PC or Mac® with the included dock, and iTunes’ innovative AutoFill feature automatically syncs the perfect number of songs from their music library. Seamless integration with iTunes® 7 and the iTunes Store (www.itunes.com/uk) allows customers to choose from a selection of over four million songs from the world’s most popular digital music store.

With Apple’s legendary ease of use, pioneering features such as integrated podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Store is the best way for PC and Mac users to legally discover, purchase and download music and video online.

Pricing & Availability
The new iPod shuffle is available immediately worldwide through the Apple Store, Apple’s retail stores and Apple Authorised Resellers for £55 (inc. VAT). iPod shuffle includes an iPod shuffle dock and earbuds.