Philips Wake Up The Town - Arctic Experiment

At the end of October Philips began an experiment where they took the Philips Wake-up Light to the northern most town on the planet to see what effects it would have on the residents there. In Longyearbyen, the sun doesn't rise for 4 months, so if it can work for those living in perpetual darkness, it can work anywhere!

Can the Wake-up lights help them feel more refreshed through the months of darkness? Part 1 of a series of films by Doug Pray. 

Follow the experiment here.

More information here.

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