Thanks to a certain fruit company and its cartographic woes, many folks are aware that TomTom provides mapping services to third-parties. Now the navigation company is offering cloud-based services like map display, routing, traffic and geocoding to all, alongside a developer portal with the tools to program them. That'll pit it against rivals like Nokia and Google in providing location data for fleet management, traffic planning or geolocation analysis apps, for instance. Naturally, there's a fee to be paid for all those goodies, but to get you hooked, the company's offering a 90 day free evaluation of its SDK and API. Need directions to the PR? Take the first left, then head after the break.