Facebook rolls out Gifts to millions of new users, but data shows they aren't buying… yet

At a party last night at FAO Schwarz in New York, Facebook made one thing clear: it's all in on Gifts, a new feature that lets you buy friends chocolates, gift cards, and other stuff right from their Timeline on mobile or desktop. What makes sending Gifts nicer than simply dropping someone an Amazon package is that your friend instantly gets a push notification on their phone when you send one. He or she also gets to choose the size, flavor, or color of the gift if you allow them to. Also, if you don't have somebody's address, the recipient has the option to type it in, which is convenient.
Facebook last night unveiled several new partners for Gifts — which is essentially a catalog of items hand-picked by retailers like Warby Parker, Starbucks, GUND, and as of last night, Dean & DeLuca, Rdio, Lindt Chocolates, Brookstone, Fab, Hulu Plus, and others. Gifts launched in beta late September to a select group of people (like most new Facebook features), and last night rolled out to "tens of millions more," Gifts boss Lee Linden said.
[Source: The Verge]