Washington Square Films (NYC) gives us a rare look at one of the internal videos that Apple has shown its Store employees. This one is obviously over a year old with Ron Johnson at the helm (the date says 7/7/2011). The video is a pretty impressive piece of work from director Peter Sillen for something that never aired publicly. Among other interesting tidbits, the video shows store mock-up inside Covent Garden (London) space in 2008 before construction with Apple execs examining design elements.
The video seems to be the type you might see on TV and – just guessing here – with the departure of Ron Johnson may have been scrapped without stable store leadership to fill in. Bob Bridger, Apple VP for Retail Development, gets significant ‘face time’ as well.
To watch the video, click here.