Going away from the constant rumors that Apple is building its own TV set, yesterday evening the Wall Street Journal reported that Apple is in talks with cable television operators to use an Apple TV device as a set-top-box. Adding to yesterday’s report, the publication has shared another note today with more details of Apple’s vision for the new device. This evening’s report mentions is that Apple is looking to introduce a feature that will allow users to view a TV show at any time, even minutes after it has begun. iCloud DVR has a nice ring to it.
The Cupertino, Calif.-based company proposes giving viewers the ability to start any show at any time through a digital-video recorder that would store TV shows on the Internet. Viewers even could start a show minutes after it has begun. Time Warner Cable Inc. offers a limited version of this feature called Start Over.
Furthermore, Apple is said to be working on a redesigned interface for the set-top box that is more in-line with the icon interface of the iPad. In recent months, users have begun to express their concern over the Apple TV’s UI, saying that the menus are confusing and calling the interface clunky. Social media features may also be added, allowing users to easily share thoughts on TV shows and movies.
[Source: 9to5Mac - Read more here]