comScore’s monthly online video data is in and it looks Facebook passed Yahoo in July to become the second largest video site in the U.S. behind Google/YouTube. According to comScore, more than 184 million U.S. Internet users watched 36.9 billion online content videos in July, while video ad views totaled 9.6 billion.
Google/YouTube still outpaced the rest of the online properties with 157 million unique viewers in July, compared to 53 million from Facebook, 48.7 million from Yahoo, 44.8 million from Vevo and 42.7 million from Microsoft. Nearly 36.9 billion video content views occurred during the month, with Google Sites generating the highest number at 19.6 billion, followed by AOL with 665 million. Google also took the top spot for engagement as well.
Facebook has passed Yahoo in terms of views in the past, but more recently the social network has been behind Google, Yahoo, and even Vevo (from May).
In terms of ads, Google ranked first with 1.5 billion ads, followed by Hulu with 1.2 billion, Adap.tv with 1.1 billion, SpotXchange Video Ad Marketplace with 1 billion and TubeMogul Video Ad Platform with 830 million. Time spent watching video ads totaled 3.9 billion minutes, with Adap.tv delivering the highest duration of video ads at 627 million minutes. Video ads reached 52 percent of the total U.S. population an average of 61 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 46, while ESPN delivered an average of 26 ads per viewer.
[Source: TechCrunch - Read more here]