The latest addition to Cowon's line of portable media players is reaching consumers' hands in the good, old US of A as shipping is now underway for the X9. The PMP -- which comes in either black or white -- measures 72.5mm wide, 114.9mm tall and weighs in at 159 grams. It also features a 4.3-inch touchscreen, your choice of either 8GB, 16GB or 32GB of internal flash memory, as well as a MicroSD slot. Although good sound quality is typically Cowon's calling card, the X9 also serves up a healthy helping of battery life with the company claiming up to 110 hours of music playback. Operating time when watching video is said to be up to 13 hours while charging time takes 4.5 hours via AC adapter and 6 hours when juicing through a USB connection. Supported file formats include MP3, WMA, OGG, FLAC, APE, WAV, XviD, WMV and ASF. Unlike the Plenue Z2 and the D3, the X9 opts out of using the Android OS -- which is either good or bad depending on one's preferences. Its 480 x 272 resolution is also decidedly lower than, say, the 800 x 480 seen in the Z2's 3.7-inch screen. As for cost, folks interested in getting the X9 will have to lighten their wallets to the tune of $229.99. For more details, check out the Cowon site via the link below.