First Magazine Advertisement for iPhone 5s Appears, Highlights Touch ID Sensor

Apple has started a new print advertising campaign for the iPhone 5s. The first spot, running on the back of this week's issue of The New Yorker, showcases the Touch ID-equipped home button of the new gold iPhone 5s. 

The spot in our image includes T-Mobile branding, but Apple's iPhone TV ads have traditionally rotated branding between all the carriers that carry the iPhone, likely as part of a co-marketing agreement. 

Apple has been heavily advertising the iPhone 5c on television in recent weeks, but we have seen relatively little about the 5s, likely because of tight supplies. The print ads mention 'limited availability' of the iPhone 5s in fine print...

Read the full story here... Source: Mac Rumours