Nintendo says it won't cut Wii U price, despite slow sales

It's no secret the Wii U isn't selling too well. Many claim the console has confused 'casual' gamers with its tablet-style controller. And as a sign of how it's struggling, Nintendo has slashed its outlook on Wii U sales for the March quarter. But it won't drop the price, it's said in a stout defence of its strategy.

"With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing cost, so we are not planning to perform a markdown," the company said, BGR reports.

Just in case there was any doubt, the Nintendo spokesperson spelled it out. "I would like to make this point absolutely clear. We are putting our lessons from Nintendo 3DS to good use, as I have already publicly stated. However, given that it has now become clear that we have not yet fully communicated the value of our product, we will try to do so before the lineup is enhanced and at the same time work to enrich the software lineup which could make consumers understand the appeal of Wii U."

So that's that. Got it?

Nintendo cut the price of the 3DS after launch, so it's not one to blindly stick to its guns. And the Wii U only went on sale a couple of months ago, so a price drop so soon would show Nintendo had very little confidence in the console. It would also annoy anyone who paid full whack such a short time ago. So I can see why Nintendo is keen to avoid slashing the price.

I think critics are right when they say the Wii U is confusing for the average punter, especially after the simplicity of the original Wii. But I think maybe the age of consoles is on its way out, with the threat from far cheaper games for mobiles and tablets. Let's see how the PS4 shapes up when Sony lifts the curtain on it in a couple of weeks.

[Source: CNET]