Bad news, folks. The Twitter Music iOS app is not launching today as originally expected, nor is it arriving this weekend — at least, not for the masses. If you’re famous, however, that’s another story entirely.
Yesterday AllThingsD pegged a Friday release, to line up with the opening of the Coachella music festival this weekend, but then recanted that in a new post today. Apparently only “influencers” are getting the music discovery app early. Whether you consider Ryan Seacrest an influencer is a matter of opinion, but that’s why the American Idol host and Dick Clark protégé was playing around with it yesterday.
Playing with @twitter‘s new music app (yes it’s real!)…there’s a serious dance party happening at idol right now
— Ryan Seacrest (@RyanSeacrest) April 11, 2013
If Twitter Music’s any good, more tweets are likely to follow from other celebrities. Assuming no nasty or insulting tweets go out about the app, it’s kind of brilliant on the part of Twitter’s marketing team. Nothing like a little buzz to tempt the masses, and if there are any bugs, the stars are essentially beta testers who can help sniff them out ahead of a public release.
As for the rest of us, AllThingsD now says we’ll get our hands on it in a week. So hang tight, and try not to be jealous if you notice rock stars and personalities all atwitter over this. Think of it like they’re doing you a service.
As the name suggests, the app focuses on music discovery, recommending artists and songs based on a variety of factors, such as who the user follows. (Justin Bieber and Alicia Keys fans would get very different suggestions.) Clips play from right inside the app, courtesy of third-parties like iTunes and SoundCloud, and Vevo powers the integrated music video playback.
For now, it’s iOS only, but we’ll keep our eyes open for any announcements or leads regarding Twitter Music for other platforms.
Are you excited to get your hands on this new music app from Twitter? Think it could pull you away from Pandora, Spotify or another favorite? Weigh in.