Sexy or Funny?

Adobe -- Sexy or Funny?

What do brands need to make online ads more appealing? In recent research we found that a lot of people think TV ads are more important than online ads.

Adobe took to the streets to find out what was important to people in ads. More that two-thirds (68%) of UK consumers said ads should tell a unique story. However humour is even more important, 92% said funny ads are more effective than 'sexy' ones. Watch to see what people thought were their most memorable funny and sexy adverts.