Apple is reportedly looking to nearly double the size of its in-house creative design team, seeking to bolster its brand image with new advertising content from dedicated designers, according to a report from Ad Age.
Longtime observers say after years of capping the size and type of internal creative talent, the tech giant is significantly expanding its in-house design group. One executive familiar with the company said the group could grow to 500 or 600 staffers from about 300...
It is now seeking talent to work on the brand itself and wants to bulk up its ranks of high-level creative directors and heads of innovation. As part of its recruiting efforts, Apple has approached senior creatives known for innovative work...
Read the full story here... Source: Mac Rumours