Yahoo has made a number of radical changes since Marissa Mayer took over the helm back in May 2012, Including the acquisition of Tumblr for $1.1 billion in May of last year. Since then Yahoo! Have rebranded many of their services such as Flickr and more recently their logo. In Yahoo's latest bid to stay relevant in a world where Google and other giants dominate they are turning their attentions to online video creators and in particular YouTube content creators.
Yahoo! Is reportedly looking to create an alternative to YouTube has reportedly began to try and lure away some of the most successful YouTube creators to join them with the promise of making more money. Yahoo hopes that offering better ad revenues, guaranteed advertisement rates and extensive marketing will lure away some of the content creators away from YouTube and the mighty Google.
Marissa has been particularly interested in video since taking over at Yahoo! and has signed some big partnership deals and releasing content through a new app called Yahoo! Screen. In today’s report by ReCode the new video competitor would have a similar focus and look to poach big YouTube stars rather than launching and open to all service. Whilst there is no solid date for a launch Yahoo! is said to be launching this new service in the coming months.
What are you thoughts on Yahoo’s venture into YouTube’s territory? As usual we would love to hear your thoughts in the comment section below.