Joby unveil Gorillapod Magnetic at PMA 2010

Inspired by the overwhelmingly positive reception of the Gorillatorch hands-free flashlight, which features powerful magnetic feet in addition to flexible, wrappable legs, Joby is thrilled to introduce the Gorillapod Magnetic flexible tripod. The world’s most versatile tripod is now even more adaptable! With the addition of powerful magnets in the feet, the Gorillapod Magnetic can now be anchored to any magnetic surface, in addition to being secured with its fully-articulating legs. Stick it to a pole, wrap it around a tree-branch, or perch it on a jagged rock - the positioning possibilities are truly endless.

The Gorillapod Magnetic supports compact digital cameras and mini video cameras weighing up to 11.5oz, weighs just 2.5 ounces, is 6-inches tall, and will be available globally in April.

New DSLR lenses from Sony at PMA 2010

The α family of over 30 interchangeable lenses and teleconverters is set to grow with the addition of exciting new models. Shown in advanced pre-production form at PMA is the Distagon T* 24mm f/2 ZA SSM Carl Zeiss wide angle lens. Scheduled for launch in 2010, this bright, wide angle prime is an ideal choice for reportage, naturally lit interiors and other quality-critical handheld shooting applications.

Displayed as a mock-up on the Sony booth, the newest lens to carry the G Lens name is a bright, high-power Super Telephoto 500mm f/4 G with class-leading optical performance.

Sony to grow DSLR range

In more PMA 2010 news, Sony also confirms that the current α range will continue to grow with the introduction of further new mainstream DSLR models using the newly-developed Exmor APS HD CMOS sensor and integrating HD video function with AVCHD format.

Sony announce interchangeable lens compact at PMA

Ultra-compact camera with interchangeable lenses and APS-C sensor
In 2010 Sony will introduce a new ultra-compact camera with interchangeable lenses that teams “any time, anywhere” convenience with DSLR picture quality. Exhibited in early concept mock-up form at PMA, the camera features a newly-developed Exmor APS HD CMOS sensor. It will also support HD video recording using the efficient AVCHD format. Shown in mock-up form alongside the compact, easy-to-use new camera is a selection of compatible interchangeable lenses.