LONDON—August 2, 2006—Coca-Cola and Apple® today announced a music partnership in Europe that includes major promotions in the UK and Germany and the launch of a new Coke branded music website across Europe, including the UK, Germany, Austria and Switzerland. As part of the promotion, Coke and Apple will be giving away 70 million free songs from the iTunes® Music Store in the UK and thousands of iPods in Germany.
The new www.Coca-Cola.com/music website is a Coke branded music destination launching next week that features iTunes integration throughout, providing fans with links to music and information focused on giving fresh talent new exposure. In the UK, Germany, Austria and Switzerland unsigned artists will have a venue to upload songs, giving them potential for broad exposure on the site through artist highlights, European podcasts available on iTunes, and invitations to play at Coke sponsored European festivals.
To kick-off the partnership, live concerts will be held in the UK, Germany, Austria and Switzerland, with selected live songs and video podcasts from the performances available on iTunes and www.Coca-Cola.com/music.
“We’re excited to announce this partnership with Apple,” said Dominique Reiniche, president of Coca-Cola European Union Group. “Together we are creating a unique and exciting platform that gives young people a voice and allows them to refresh their music experience every day.”