Please excuse the rather strange title, but I would love to share my experience with you today... one that was shared by thousands. It purely reflects my personal experience, not my opinion of the product... the new iPhone that I have yet to get my hands on.
So, my iPhone was ordered from O2 just over two weeks ago. Yes, I know it was first come first served, but when I was in the store there were supposedly six 16GB versions in stock and four people ahead of me, so no problem. Then when I sat to do my paperwork, oh no, they had sold the last 16GB version. Well, an 8GB one would not do, and whilst the salesperson was very apologetic, they did not really seem that bothered. The customer experience at O2 is nowhere near that of an Apple Store, so it is a shame they tarnished my experience.
I then headed on down to take some more photos at the Apple Store in Bluewater. Mid-morning and about twenty people in front of me, there were problems. Aparently the O2 servers that allows Apple to activate the sim cards was down. Perhaps it runs on Windows, if only O2 would listen to Steve Jobs ! An hour or two passed, and although it was a long wait the guys and gals there were great. They served up cappucinos and hot chocolates from the local Starbucks. Then lunchtime came around and they were waiting on O2 to call them to do things over the phone. That call did not happen for a long time, so an Apple provided prawn sandwich found my hunger satisfied, but no sign of my iPhone. Around 4pm I really had to leave, at which time they had sold just three iPhones. What an absolute mess. As I write this I am trying to ring them to ask if they actually put on aside for me, along with my £15 complimentary iTunes voucher.
Well, the good news is that the Apple Store seem to have plenty of stock and some more customers have been lucky and got their sims activated and are now enjoying using the device. From what I saw whilst at the store, the device is very sleek, with the curved glossy back being very comfortable to hold. The screen also seemed very bright and crisp, although I did not side-by-side comparison.
A big thank you to all those smiles at the Apple Store Bluewater. Although I came away empty handed, you made the day bearable, although the caffeine shots have left me a bit wide-eyed.