With its new Balance Smartphone Scale, Wahoo Fitness clearly has designs on Withings' corner of the fitness gadget market. There's no phone dongles or shoe clips here -- simply step on the scale and your weight will be recorded and synced to the companion iOS app. The Balance can record up to 130 weigh-ins before needing to push the information to your iPhone or iPad via Bluetooth, which you can then share with the usual cloud services (should you need further reason to feel ashamed). The scale can manage the profiles of up to 16 different users and keep tabs on everyone's weight and BMI goals. Unlike its competition, there's no WiFi option, which means you can't sync your shame directly to the web. But, having to take the intermediary step of pulling out your phone presumably has helped the company shave the price down to $99. You can pre-order the Balance now for delivery the first week of December.