When EE (Everything Everywhere) first launched its 4G LTE service in the UK, two common complaints focused on the price of its subsidized smartphone contracts and the 8GB ceiling for data allowances. Today it seems the carrier's ready to test the water with some more adventurous price plans, as for a limited time it'll offer a budget-centric £31 per month, 24-month deal, along with a new "super-user" contracts with 20GB of data per month.
The £31 per month plan costs £5 per month less than EE's cheapest standard contract, and will be available to customers from Jan. 31 to Mar. 31. Like all of EE's smartphone-inclusive plans, it runs for 24 months and includes unlimited calls and texts. Phones offered on the £31 plan will include the HTC One SV (check out our review) and the Windows Phone-powered Nokia Lumia 820, so there's a clearly a focus on entry-level hardware here.
But it's the second limited edition contract that'll probably be of interest to Android Central readers. For £46 per month on a 12-month, SIM-only contract, EE's offering a whopping 20GB of data per month. Alternatively, customers can get the new 20GB deal with a subsidized smartphone on a 24-month, £61 per month contract. The 20GB plans will be available in stores from today until Feb. 28, EE says.
In addition, EE says it's introducing a new 8GB, 12-month SIM-only plan costing £41 per month.
Due to its current monopoly over 4G LTE in the UK, EE's prices remain higher than rival networks. But the company will be hoping that this diversification of its range of price plans will help it scoop up some additional customers before rival networks launch their LTE services later this year.
Any UK readers tempted by EE's new tariffs? Let us know in the comments.