In the Android landscape, Samsung is an unrivaled titan, sitting atop the highest possible perch of smartphone glory and supremacy. Over the past few years, the company has gone from tepid challenger to olympic gold medalist. The Samsung Galaxy S sparked a revolution back in March 2010, and four iterations later, the Korean company is releasing its biggest Galaxy product ever—probably its biggest gadget across every product lineup it offers—the Galaxy S 4. Finally, at last, it’s here.
Samsung describes its new super phone as one that will get you close to what matters in life, designed in a way to heighten the user experience. It’s not a thing you only hold and look at and occasionally make calls on; the S 4 is, according to Samsung, something that understands the value in relationships… believes in the importance of an effortless user experience… empowers your life, helping take care of your well-being.
The overarching theme, you see, isn’t a focus on specs—they are decidedly next-gen, as expected—but how software and technology can improve your experience in a positive way. So there are features like Dual Camera, Dual Video Call, Story Album; Group Play, Share Music, S Translator, Smart Pause, Air View, Air Gesture, Smart Scroll, S Voice Drive, Optical Reader, WatchON; S Health, Adapt Display and Adapt Sound. That’s an enormously overwhelming laundry list of new features, all designed to make everyday use seem more natural and painless.