For Facebook, it still comes down to making money on mobile

When Facebook checks in with Wall Street for its quarterly review on Wednesday, it will hand in results for mobile advertising for just the fourth time and reveal its first full-year report card on revenue from mobile ads.

By most accounts, Facebook is expected to do well on the mobile front and make close to one-third of its advertising revenue from mobile placements, according to analysts' consensus. It would be a remarkable achievement, one that comes just in the nick of time to save Facebook from a decaying desktop business.

From zero to last-minute hero

RBC Capital Markets is particularly bullish on the subject and expects Facebook to pull in $487 million from mobile, which would be good enough for 34 percent of the firm's projected $1.43 billion second-quarter ad revenue estimate. Goldman Sachs holds a more conservative perspective and is predicting that Facebook will make $425 million in mobile ad revenue.

Whatever the number Facebook reports, it will be a marked improvement from the infinitesimal amount that Facebook made from mobile advertising at this time last year. Then, Facebook said it was bringing in $500,000 per day from mobile ads. Now, Facebook's mobile revenue may come in as high as $5.4 million a day, or up 980 percent from the year ago quarter...

Read the full story here. Source: CNET