iMend.com your Smartphone

If you are unfortunate to either break your smartphone or for it to develop a fault, it can be a tricky business find a reliable repair service. 

I was recently approached to take a look at iMend.com and was impressed to find an easy to navigate website and very transparent repair service. The icing on the cake is that you can either send your smartphone in for repair or they can come to you. 

Check out the video below for more details.

Please note: This is a sponsored video.

Be a doer with Lumia 640 and Lumia 640 XL

I strongly believe that you should act upon your dreams and wishes today, rather than putting it of until tomorrow. Throughout my many years on YouTube, I have personally received many questions asking for advice. After giving such advice, many have responded that will take action on my advice next week, or next month. Why wait? We only have a limited time on this planet and should take advantage of every opportunity that comes our way and live for the day. 

Microsoft are encouraging just this with their "Be a Doer" campaign … "Doers are the ones who get things done. The ones who act upon their dreams. Doers need a smartphone to help them achieve more. A smartphone with the ability to get things done on the go." 

In the video below we get to see the Microsoft Lumia 640 and 640 XL in action with signature Microsoft services like Office, OneNote, Outlook and Cortana - the tools to help you be a doer. Check it out for yourself and get involved.

Why YouTube is not working for Content Creators

I had that "told you so" moment many many months ago, yet nobody seemed to listen. Now, even big content creators are feeling the pinch.

To give you some context to what I am about to share with you, I have been a content creator on YouTube for almost nine years. Around 2-3 years ago, myself and many fellow content creators saw a shift in the way their channels were promoted. YouTube changed their game and did not communicate this effectively to the thousands of channels that were partners. For want of a better explanation, partners earn revenue from the adverts placed on their videos. Even top performing channels were hit by these changes and only those on their rise to fame seemed to be protected. 

Being what I would term as a "professional content creator" part of my daily, or at least weekly tasks is to keep an eye on my viewing figures. This includes seeing where views are coming from. When this decline in views started to happen, I noticed a shift in how little my channel was being "promoted" by the powers that be. In previous years, I would find myself featured in the "Top Ten Channels" in my particular genre. This was one of the features and promotional activities that had disappeared. Alongside this, YouTube was investing in top channels, injecting cash into their business activities to increase their production value. 

So I had analysed my own channel and moved on to checking how others were doing. I saw the same trend again and again. Reaching out to some content creators, they confirmed the same thing was happening to their views and indeed revenue. It seems the right thing to refrain from naming any of these channels here, as I would not like them to have to deal with any fallout. 

A couple of years ago, I really felt I had to talk to my viewers about the importance of pivoting. How they should change paths, look for new platforms and revenue models. Because I care so much and was aware that many of my viewers were also YouTubers, I wanted to warn them to always be on top of their games. Many of them took absolutely no notice or even argued the fact that I was the only one experiencing a drop in views. It was important for me to take action, so soon after I came across Patreon and launched my own campaign, giving loyal viewers the chance to support what I was doing and trying to achieve.

Patreon is a website/service that allows content creators to gain support from their viewers, readers or listeners. Think of it as a subscription model, whereby the creator offers various perks in exchange for a small monthly contribution. Many viewers rebuffed this model, as they were (and still are) so used to getting their content for free. Only loyal supporters realised that their favourite creators needed support to continue what they are doing.

"I had that 'told you so' moment many many months ago, yet nobody seemed to listen. Now, even big content creators are feeling the pinch." 
Just today, I watched a video from one of my fellow video creators. I was so happy to read the title of the video, but also had another "told you so" moment. Toward the latter part of the video below, Linus starts to talk about the recent changes YouTube have made to their Terms of Service and the need to look at other revenue models. Citing the likes of another revenue generating platform such as Vessel.

Video Credit: LinusTechTips

As a whole, this is a very positive video from Linus, but shows that even channels with over one million subscribers cannot sit on their laurels. They have bills to pay and revenue to generate, to enable them to do what they are passionate about … sharing great content. YouTube either need to sit up and listen. They need to publish clear and concise guidelines. It is also time that they re-evaluated their own business model and offer professional creators on their platform a better deal and more opportunities for stable revenue streams. 

Jon Rettinger, President & Editorial Director of Technobuffalo adds … "This is a very scary time for content creators.  Once reliable streams of revenue are being systematically closed and replaced with a system that is taking chunks out of profits.  TechnoBuffalo is currently partnered with Discovery Communications and is grandfathered into their old Tos, so fortunately, we are not affected.   However big paradigm shifts like this are a primary reason I started the website, as an extra insulatory layer from the changes in the video space.   The best advice I can give is to hedge your bet.  Don’t rely on one single source of revenue.  Diversification, much like in the market is always to your advantage."

Now is the time for change! If you are a viewer, maybe consider supporting your favourite content creators. If you are a content creator, do not get lazy, get creative and research different ways to generate revenue. It would be a shame if we all rely on this "free model" only to find that the only free videos out there are nothing more than a toddler biting a babies finger.

Please do share this article on your social networks. Feel free to follow me on Twitter and leave your comments below.

New Apple MacBook & Apple Watch Opinion

With the recent announcement of the new Apple MacBook alongside updated details of the Apple Watch, I wanted to share my thoughts on these new devices from Apple. I am also very happy to share some thoughts from Will Jones of John Lewis below.

Will Jones, Buyer for Tablets and Computing, at John Lewis, says:
"Apple's latest MacBook provides all the functionality you would imagine but housed in a thinner and lighter body with a higher-resolution display.  A redesigned keyboard, screen and battery enable the impossibly thin and light design, and being available in 3 colour variants means there will be fresh appeal for existing mac users too. The embracing of a USB-C port summarises the balance between design and function, this single socket will power and connect the MacBook. The introduction of a more portable model reflects a wider trend for fast-working, powerful gadgets that are easily transportable yet really pack a punch. Sales of Apple products have risen steadily over the past few years as consumers choose iOS compatible products, aligning with the popularity of the iPhone, and the MacBook category is one which has seen considerable growth with a +22% rise over the past month compared to the same period in 2014."

Bitcoin in the online gambling industry: advantages and issues

When the Internet became global and accessible to everyone some 20+ years ago, it opened the way for the online gambling industry. Years have passed since, and it is clear now that the virtual gaming area in its present form is capable of modifying other industries as well. In many counties, online gambling is the object of intense legal regulation, but the companies seem to be successfully overcoming the state-imposed obstacles to continue with their businesses. Several years ago, the new Bitcoin-based payment solutions based on block-chain technology came into being, and that was the moment when millions of online gamblers all around the world felt their lives were becoming much easier. The Bitcoin system turned out to be not only a great opportunity to make instant P2P-transactions and cut down on operational costs for both players and Bitcoin casino operators, but also brought online gambling to countries and jurisdictions where traditional real-money gambling portals are officially prohibited.

As mentioned above, Bitcoin is known for its apparent advantages over electronic payments and wire transfers in ‘regular’ currencies. The cost of every single transaction for a Bitcoinpayment sender is as minimal as it can possibly be, and that is one of the main reasons virtual casino and betting website owners all over the world are considering the option to switch to Bitcoin and thus solve certain issues they have with real-money payments once and for all. While low commissions may be just one of the benefits enjoyed by the users of the cryptocurrency, they can become one of the likely causes for BTC to start establishing itself in other areas as well, apart from Bitcoin gambling.

Some three years ago, the estimated amount of gross winnings in the virtual gambling entertainment market marked about €22 billion globally. As estimated in late 2014, the industry is expected to grow approximately 9% annually, and these aren’t just some empty words. Specialized software developers and providers of Bitcoin payment solutions and services claim to be getting a steady surge of requests (literally, hundreds of them) from gambling website operators asking to have their businesses converted into Bitcoin-based systems.

BitCasino.io, one of the world’s most popular and innovative Bitcoin casinos, has achieved powerful success in less than two years, and, as their manager Tauri Tiitsaar points out, if you’re a part of the company  involved in the Bitcoin gambling industry  “you need to make sure you are ahead of the pack, that your users are happy and you are making the innovations, not following them. The main challenge with Bitcoin is our continual effort to globally educate as many people as possible to the new digital currency revolution. Our goal, mission and responsibility, as one of the biggest brands in the Bitcoin world, is to help increase the global adoption of Bitcoin”.

What BitCasino.io manager may be hinting at is the possible fear of using the cryptocurrency still common with hundreds of millions of potential users all around the world. However, there also may be other challenges that Bitcoin needs to struggle against, including regulation perplexities in many countries, as well as the prohibition to use bank payments for betting purposes in the United States. Time will tell whether BTC and its lobbyists are strong enough to deal with these issues.

Guest Post - David Barton

Sony’s new Xperia™ Z4 Tablet

Barcelona, 2nd March 2014 – Sony Mobile Communications (“Sony Mobile”) today announced the world’s lightest and slimmest 10” tablet2 – Xperia™ Z4 Tablet. Delivering a best in class entertainment experience thanks to the world’s brightest 10.1 inch 2K display of the leading tablets1 and long battery life (up to 17 hours of video playback), the beautifully crafted Xperia Z4 Tablet is an impressively powerful Android tablet that delivers all the portable performance you need for an entertaining and busy lifestyle.

“Building on the success of its predecessor, we wanted to take all of the qualities that consumers loved most in Xperia Z2 Tablet and enhance them for Z4 Tablet,” says Dennis van Schie, SVP of Sales & Marketing at Sony Mobile. “Consumers appreciate innovation most when it can bring real value to their lives, so we have carefully crafted and considered every aspect of Z4 Tablet to meet even the most demanding lifestyle.  Sleek and lightweight, yet incredibly powerful, with standout entertainment and smart productivity features, Xperia Z4 Tablet is an extraordinary tablet that fits perfectly into your day-to-day life.”

Enhanced entertainment experiences, wherever you are

Xperia Z4 Tablet boasts best-in-class Sony technologies and experiences to ensure you enjoy unrivalled entertainment on the go, with no compromises. Featuring the world’s brightest 10.1 inch 2K display of the leading tablets1, Z4 Tablet delivers a superb viewing experience, even outdoors in direct sunlight, allowing you to enjoy your favourite movies and most memorable video clips in crystal clear clarity, wherever you want.

Great picture quality demands great audio to match, so Xperia Z4 Tablet includes powerful front stereo speakers for an immersive surround sound effect. When you’re on the go and plug in your headphones, Xperia Z4 Tablet senses the type and style of headset, automatically adjusting the settings accordingly for optimum sound.

Sony’s leading audio technologies ensure you never miss a beat. High-Res Audio reproduces high frequency sound in amazing detail for a studio quality experience. DSEE HXTM processing upscales the audio fidelity of tracks to near High-Res Audio quality. Xperia Z4 Tablet supports digital noise cancelling for those times when you need to block out background noise. And for high quality wireless music listening, Sony’s new LDACTM codec transmits data three times more efficiently than Bluetooth.

Xperia Z4 Tablet comes loaded with a 8MP main camera, featuring Sony’s leading technologies for great shots in all lights, and a high quality 5.1MP wide-angle front camera, great for selfies and video calls, that ensures you stay in shot.

Keep playing your favourite PlayStation® 4 games wherever you are in the home with PS4™ Remote Play3. Simply connect your Xperia Z4 Tablet to your PS4 via home Wi-Fi and use the DUALSHOCK®4 Wireless Controller to ensure you never miss a minute of the action – whatever room you are in.

And to keep you entertained, all Xperia Z4 Tablet users will benefit from access to Xperia Lounge Gold – delivering the world of Sony entertainment at your fingertips. Get access to exclusive competitions and offers; be among the first to try out new apps; and enjoy the latest movies, TV episodes and music included with your device.

Xperia Z4 Tablet comes packed with the ultra fast Qualcomm® Snapdragon™ 810 octa-core 64 bit processor5, so you can browse faster and get the optimal graphics experience on a stunning 2K display. Whether using Wi-Fi or 4G LTE, multi-tasking on the move is made easy – download email attachments in seconds and enjoy video streaming with no delays or unwanted buffering. And with 32GB internal memory, there is plenty of storage space for those all important files.

Whether for work or play, Xperia Z4 Tablet offers powerful performance that goes the distance. Its stamina is sure to impress with up to 17 hours of video playback, you can travel half way around the world watching movies on a single battery charge. Get even more out of the 6,000mAH battery with Sony’s Battery STAMINA Mode, which turns off background functions when you’re not using them to help extend your battery life, so you can comfortably spend the day emailing, browsing the web and running as many apps as you want with no need to worry about losing battery power.

Superior security and productivity

Escape the office and take your business on the move with the lightweight BKB50 Bluetooth Keyboard featuring a dedicated slot for Xperia Z4 Tablet and docking detection, sleek ergonomics with 0-130 degree tilt for adjustable comfort, efficient text input and laptop style touchpad. Additionally Xperia Z4 Tablet also features printer and projector outputs to complete the ultimate laptop-style experience. Use with the slim and light SCR32 perfect fit cover with two variable angles for comfortable typing or viewing on your tablet. Work from anywhere with the advanced Xperia Email, Calendar and Contacts apps, which can be synced using Microsoft® Exchange ActiveSync® (EAS) and use your favourite business apps from the Android community.

Xperia Z4 Tablet features proven device security mechanisms to keep your confidential data secure, with adherence to acclaimed and effective Internet, VPN and Wi-Fi security protocols. To complete your road warrior set up, the BSP60smart speaker with one-touch connectivity is the ideal portable companion for making conference calls, getting information and receiving phone notifications, all with the use of voice commands, helping you multi-task with ease.

Slim, sleek and supremely lightweight design

Expertly designed with true Sony craftsmanship and attention to detail, Xperia Z4 Tablet is the world’s slimmest and lightest 10” tablet1. At just 6.1mm slim and weighing less than 393g (389g Wi-Fi / 393g LTE), Xperia Z4 Tablet is incredibly light and portable, making it easy to carry comfortably with you all day and slip into your bag with ease. Crafted with premium stainless steel metal corners and mineral glass, Xperia Z4 Tablet looks as good as it performs.

Xperia Z4 Tablet’s IP68 waterproof and dust-tight4 rating ensures reassuring durability making it ideal for everyday use in all conditions – whether caught out in the rain between meetings or lounging by the pool. As a further design refinement, the USB connector is capless – making it both quick and convenient to connect and charge your device.

Xperia Z4 Tablet will launch globally, in 4G LTE and Wi-Fi variants, from June 2015.

For the full specifications of Xperia Z4 Tablet, please visit: www.sonymobile.com/global-en/products/tablets/xperia-z4-tablet/specifications

Samsung Galaxy S6 and Galaxy S6 Edge Launched

Barcelona, Spain, March 1 2015 – Samsung Electronics today announced its entirely redefined smartphones, the Galaxy S6 and Galaxy S6 edge. Creating a new standard for design, craftsmanship and performance, the Galaxy S6 and Galaxy S6 edge seamlessly blend premium materials with the most advanced Samsung technology to offer consumers an unmatched mobile experience.


“With the all new Galaxy S6 and Galaxy S6 edge, Samsung is offering what’s next in mobility, along with a new standard to drive the global mobile agenda,” said JK Shin, CEO and Head of IT & Mobile Communications Division at Samsung Electronics. “By listening to our customers, and learning from both our success and missteps, we continuously push forward new technologies and ideas. With a reimagined design, robust partner network and novel services, the Samsung Galaxy S6 and Galaxy S6 edge offer users the ultimate experience in smartphone options.”


Beauty Meets Purpose
Carefully crafted from metal and glass, the Galaxy S6 and Galaxy S6 edge blend purposeful design with powerful features. The Galaxy S6 edge, particularly, shows unique and outstanding beauty while also providing a solid grip and an immersive viewing experience with the world’s first curved display on both sides. Its glass body, made from the toughest glass to date, Corning® Gorilla Glass® 4, is available in an array of colorful jewel tones, including White Pearl, Black Sapphire, Gold Platinum, Blue Topaz and Green Emerald, which elicit a unique visual texture as it reflects natural light. This timeless design required first-of-its-kind glass crafting technology and unmatched quality control, setting the Galaxy S6 and Galaxy S6 edge apart from every other mobile device on the market. The premium device aesthetics deliver true value and are complemented by a totally new and lighter interface that greatly enhances usability and functionality. A refined and fully optimized user experience simplifies applications and offers features and settings in a more intuitive way.


Vivid Images with a Fast, Bright Camera
The Galaxy S6 and Galaxy S6 edge are equipped with an incredibly vivid, bright and fast front and rear camera. The F1.9 lenses and high resolution sensors on both front (5MP) and rear (16MP) cameras provide the most superior image quality in a smartphone, even in the dark. In addition, Auto Real-time High Dynamic Range (HDR), Smart Optical Image Stabilization (OIS) and IR Detect White Balance provide advanced light sensitivities and crisp camera solutions. Furthermore, a new “Quick Launch” feature give users fast, direct access to the camera from any screen in just 0.7 seconds* by simply double clicking the home key button. These advanced camera functions enable users to capture their most precious and personal moments in uncompromising quality, however and wherever they want.


Super Charging and Cord Free
With fully embedded WPC and PMA certified wireless charging technology, the Galaxy S6 and Galaxy S6 edge are setting a new industry standard for universal wireless charging. The devices work with any wireless pad available in the market that supports WPC and PMA standards. They also sport incredibly fast wired charging, 1.5 times faster than the Galaxy S5, providing about 4 hours of usage after only 10 minutes of charging.*


Cutting-edge Core Technology
The thin (6.8 mm/7.0mm edge) and lightweight (138g /132g edge) Galaxy S6 and Galaxy S6 edge integrate the most advanced, cutting-edge, Samsung core technology available today. The world’s first 14nm mobile processor with 64-bit platform, new LPDDR4 memory system and UFS 2.0 flash memory provides higher performance and enhanced memory speed with lower power consumption. Moreover, the world’s first 1440P/VP9 hardware based codec enables users to enjoy high resolution streaming video while also using less power. In addition, the 5.1-inch Quad HD Super AMOLED screen offers users the highest pixel density of 577ppi. Enhanced outdoor visibility with a brighter display (600cd/mm) lets consumers experience content without compromise – anywhere, at any time.

Easy and Protected Mobile Payment 
Samsung Pay, a new, easy-to-use mobile payment service that will be compatible with more locations than any competing offering in a single application, will launch on Galaxy S6 and Galaxy S6 edge in the United States during the second half of this year. Protected by Samsung KNOX, fingerprint scanning, and advanced tokenization, Samsung Pay works with both Near Field Communication (NFC) and Magnetic Secure Transmission (MST) technology to make it device, merchant and card issuer agnostic.


Enhanced Security 
The Galaxy S6 and Galaxy S6 edge are built on the upgraded Samsung KNOX, end-to-end secure mobile platform, offering defense-grade features for real-time protection from potential malicious attacks. Both of these new devices are also ready for immediate enterprise adoption, with market leading MDMs and KNOX enhancements enabled at launch to simplify and improve mobile device management. Additionally, the Find My Mobile feature secures lost devices and protects personal information through a number of services, including the all new remotely controlled “Reactivation lock.” With an enhanced touch-type fingerprint scanner, it also provides quick authentication and saves encrypted data in secure device storage.


The Galaxy S6 and Galaxy S6 edge will be available globally starting from April 10, 2015 with 32/64/128GB storage options available in White Pearl, Black Sapphire, Gold Platinum, Blue Topaz (Galaxy S6 only) and Green Emerald (Galaxy S6 edge only).

Bring your World to Life with the NEW HTC ONE

London, 1st March, 2015 – HTC today unveiled its most personal, beautiful and powerful smartphone yet, the HTC One M9. The newest flagship in the globally acclaimed HTC One family, the HTC One M9 is a classic yet timeless celebration of beauty and elegance that combines high style and performance, enabling you   to get the most from your mobile phone.

 "HTC has built its reputation on challenging expectations in the mobile industry,” said Cher Wang, Chairwoman, HTC. “The HTC One M9 accomplishes this once again with stunning elegance and design, combined with smart features that help bring your world to life, connecting you in a deeper way to the things you consider most important. So much more than just a phone, the HTC One M9 is an extension of who you are”.

A complete celebration of design

Building on a three-year pursuit of excellence, the HTC One M9 melds the best of the award-winning HTC One M7 and HTC One M8 into a stunning, iconic design. Distinct metal edges combine perfectly with graceful curves for a jewellery-grade look. Small and easy to hold, the crafted, all-metal unibody design is highlighted by an exquisite dual-tone silver and rose gold¹ finish that is as distinctive, as it is durable. Mirror-polished gold sides cascade effortlessly into a hairline brushed silver back panel, encasing a bright and vivid display. 

HTC Sense 7: An extension of you

Your phone should make a statement about who you are and the new HTC Sense™ 7 experience puts you in control of everything. Highly customisable and intuitively you, Themes puts you at the centre of the smartphone experience, intelligently analysing your favourite photos to modify the look and feel of your apps, colour scheme and backgrounds.

As your always-on travel companion, your smartphone is perfectly placed to enrich your mobile life. Sense 7 reinvents the home screen to deliver the most useful apps to the homepage based on your location. Whether at home, work, or play, you’re never more than a click away from the features you need with this contextual, customisable widget. A more intelligent HTC BlinkFeed™ also makes it easier to uncover the hidden gems that surround you by using location data to recommend points of interest, news and information. 

Incredible imaging: Helping you create your best memories

With the best camera being the one you carry in your pocket, your smartphone should make it a breeze to take brilliant, creative and fun images. The HTC One M9’s cameras are designed to capture every moment in amazing quality, allowing you to relive those moments again and again. The main camera features an incredible 20 megapixels that accentuate every crisp, intricate detail and a sapphire cover lens that protects from scratches. For vivid video that looks like the latest blockbuster, the camera also shoots movies in 4K resolution. 

The best moments take you by surprise and spontaneity often doesn’t come fully lit. The ultimate companion of the impulsive snapper, the HTC One M9 addresses low-light shots with a powerful UltraPixel™ front-facing camera. Dynamic auto exposure and UltraPixels that capture 300% more light than standard cameras deliver sharper, more natural and balanced self-portraits in any lighting conditions.                                                                                                                    

HTC Sense 7 with HTC’s EYE™ Experience software makes taking creative pictures easy. A host of new editing effects including Shapes, Prismatic, Elements and Bokeh allow you to add a little bit of individual artistry into every shot, with the Zoe™ app automatically editing them, putting them to your choice of music² and letting friends remix the collection with their own shots to create a shared celebration from every moment.

With so many incredible images, quickly showing your friends those brilliant shots could become an issue. Wherever they’re stored, the new One Gallery makes it easy to search through your entire photo library, viewing images saved on the phone, on social media, and on select cloud platforms. The gallery puts your whole image library at your fingertips, searching by date, location, event, album or even the images themselves with Image Match.

Exhilarating audio: Hear the difference

A truly great viewing experience deserves sound that puts you on the front row. The HTC One M9 guarantees a larger-than-life soundtrack courtesy of HTC BoomSound™. The HTC One family’s iconic dual front-facing speakers, now combined with 5.1 channel Dolby® Surround sound3 simulation, get you even closer to the action, delivering extraordinary, cinema-style surround sound. Uniting HTC BoomSound and Dolby Audio™ creates immersion vibrant audio experience, so you can enjoy movies with rich, clear and powerful sound even without connecting headphones or external speakers. Whether listening via the stereo speakers or headphones, even the most discerning music fans will be blown away by the phone’s support for perfect, 24-bit high-definition sound that surpasses even CD quality. HTC’s unique combination of HTC BoomSound, Dolby Audio™, a finely tuned sound profile, and Qualcomm® Immersive Audio gives all of your music and movies an unmistakable HTC One M9 flavour. 

Connecting your world

Smartphones are fast becoming the central hub for home entertainment and HTC Connect™ makes it easy to enjoy your multimedia experience beyond your phone. A three-finger swipe on the screen connects the phone to compatible TVs or external speakers from leading manufacturers including Harman Kardon. HTC Connect’s integration with Qualcomm® AllPlay™ smart media platform and Blackfire Research™ wireless media technology, allows you and your friends to stream high quality content from your smartphones to multiple home entertainment devices around the house. The playlist feature also allows multiple smartphones to share a speaker with Qualcomm AllPlay. For the ultimate connected smartphone-powered TV experience, the HTC One M9 comes exclusively preloaded with the Peel®Smart Remote app. Instantly connecting you to the shows you love, the app even learns from your viewing habits, transforming your phone into a personal TV guide and remote control.

Accessories and availability

For a standout look, the HTC One M9 will be available with a range of unique and customisable accessories including the second generation HTC Dot View case, which adds more retro personalisation thanks to a host of new features and colour options. A transparent back keeps your smartphone pristine without hiding it from the world with the case injecting fun into even the most tedious commute by transforming into a mini games arcade. The new HTC Dot View case won’t even get in the way of apps such as Instagram, Snapchat and Badoo with through-the-case notifications alerting you to the latest photos, messages and check-ins. 

Life has no limits, and when your adventurous side takes you into the unknown, an IP68 water resistant Active Case and Active Headset means that your phone can boldly follow wherever the action takes you, keeping up with the pace of the most epic adventures.

The HTC One M9 will be available in dual-tone silver and rose gold, single-tone gunmetal grey and single-tone gold in the UK.  Handsets will be available to pre-order on select partner websites from 9th March and available to buy in-store across all listed partners from 31st March*, as well as at htc.com. Unlocked and Developer Editions of the HTC One M9 will also be available from via htc.com.

Sony Xperia E4g – the easy-to-use, speedy smartphone with Sony quality

London, 24th February 2015 – Earlier this month, Sony Mobile Communications (“Sony Mobile”) introduced XperiaTM E4; the affordable, easy-to-use smartphone with great battery life – in a quality Sony design. Now, Sony unveils the exciting XperiaTM E4g smartphone, offering the same ease-of-use and powerful battery performance - with fast 4G LTE connectivity. 

“Xperia E4 set out to bring many of the premium features people expect of Sony to lower-tier devices; Xperia E4g brings that same quality and ease of use - but with super-fast 4G LTE connectivity” said Tony McNulty, Vice President, Value Category Business Management at Sony Mobile Communications. “With simple set-up and unrivalled 2 day battery life, we believe both models represent value for those who want premium Sony technology and experiences often only associated with high-end devices.” 

Get started without the wait - speedy set up... just point and shoot! 

Xperia E4g is built to ensure that you can set up and enjoy your new smartphone, from the moment you pull it out of the box. For those new to Xperia, migration from other Android, Windows or BlackBerry devices is super quick and easy. The Xperia Transfer app, allows you to move contacts, photos, bookmarks, apps, music, messages and much more securely, without the hassle – or worry of losing anything important.

  • Get started without the wait - speedy set up with XperiaTM Transfer, and automatic camera settings
  • Sleek Sony design inside and out, with minimalistic design and customisable interfaces

  • Do more for longer, with two-day battery life1, NFC connectivity and easy customisation options

  • Super-fast 4G LTE connectivity delivers the speed you need for information and entertainment on the go

  • Available in Black and White colour options

Smartphone photography is made easy, with Auto scene Recognition automatically recognising and optimising capture settings for up to 52 scenarios for the perfect shots wherever you are. And, with NFC you can share your images easily with just one-touch.

Xperia E4g features Sony’s minimalist Android skin, but also brings the Simple Home interface providing larger icons and all your favorite apps on one screen, with those you don’t need stored neatly away in folders - perfect if you prefer to use your smartphone for specific functions.

Right on cue, with signature Sony design

Xperia E4g is Sony inside and out; rounded and robust, perfect for one hand usage. Available in classic Black and White, Xperia E4g retains that timeless Xperia form - a precision-cut power button, elevated mirror-finish logo and stainless steel camera ring and a scratch-resistant screen to add an extra layer of premium.

Built for speed - 4G LTE and two-day battery life, powered by a 1.5 GHz Quad-core processor

Xperia E4g is 4G LTE ready – which means you can enjoy the fastest news and information download, find your way using maps, check and send email, send pictures to friends and family in seconds, and enjoy lag-free music streaming on the go.

Sony’s latest smartphones are recognised for unrivalled battery life. Xperia E4g is no different, packing a powerful 2300mAh battery that gives you up to two-day’s battery life1; eliminating the need for regular charging. If that isn’t enough, one click activates Battery STAMINA Mode to regulate power management, and Ultra STAMINA Mode keeps your phone running on its core functions for a week.

Supporting slick and fast performance, Xperia E4g has a highly-tuned 1.5 GHz Quad-core processor, meaning that you can run multiple apps, surf the web and stream videos all at once.

Xperia E4g launches from April for around €1292. It will also be available in a Dual SIM variant - for full specifications please visit here.