Yahoo Wants to Forge a Deeper Partnership With Apple

In addition to powering iOS’s Weather and Stocks apps, Yahoo is reportedly in talks with Apple to play a more prominent role in the Cupertino company’s ecosystem. According to theWall Street Journal, the two companies are discussing “new arrangements, including possible deals to get more content from Yahoo Sports, Yahoo News” and other properties. Apple-style BlinkFeed?

Talks are preliminary at the moment, meaning no deal is imminent. Yahoo also provides data for Siri, and could look to further integrate its data into Apple’s virtual assistant. The  Internet company is allegedly drawing up plans to entice Apple to make use of Yahoo’s Web-search results—through both Safari on the desktop and iOS—but current partnerships would make that deal difficult. Right now, Microsoft’s Bing powers Yahoo Search, while Google still remains the default engine on iOS.

Yahoo’s motives are apparently to grow the company’s mobile presence, and a deeper partnership with Apple could certainly achieve that. The window of opportunity to rely less on Google seems to be opening for Apple, but whether the company will capitalize remains to be seen. Sources claim Apple has stated that it isn’t willing to ditch Google if that means a worsened search experience, so it seems Yahoo will certainly have some convincing to do.

[Source: TechnoBuffalo]

Sony Computer Entertainment to fuse Asian and Japanese units into one

As part of recent restructuring and cost-cutting efforts, Sony's Computer Entertainment (SCE) division will merge its Asian and Japanese operations into a single entity. The company said that it would result in a new management unit, with SCE Japan president Hiroshi Kawano taking the helm and the Asian unit's ex-chief, Hiroyuki Oda becoming his deputy. Departments like marketing and finance will also merge in an effort to save cash, as the company hopes to stanch all the recent bleeding and try to make its fiscal 2012 a throwback to the glory days.

[Source: Engadget]

Microsoft landed with £486m EU fine in browser-choice row

Microsoft has been landed with a staggering €561m (roughly £486m) fine, after European regulators found the software giant hadn't offered PC owners enough of a choice when it came to their browser.

The fine was handed down by the European Commission, as punishment for neglecting an anti-monopoly settlement from 2009, the New York Times reports. In that settlement the company behind Clippy vowed to offer Windows users a choice of which browser they wanted to use, instead of simply defaulting to its own Internet Explorer.

The result was 2010's browser ballot, which you may have spied yourself if you've started up a new Windows PC in the last couple of years. The ballot offered rival operating systems such as Firefox, Google Chrome and Apple's Safari browser.

The order in which rival browsers would appear on the ballot was a subject of heated debate, but eventually Microsoft plumped for the five most popular Web browsers appearing in random order.

Good stuff, but Microsoft seemingly dropped the ball, with a version of Windows 7 (SP1) not offering users the choice. The company reportedly says it has updated both Windows 7 andWindows 8 to include the ballot, but that hasn't stopped anti-monopoly officials sending the firm a monstrous bill.

Microsoft's Internet Explorer browser remains popular, though critics say a huge part of that success is because it's been the default software on Windows PCs for a long time.

[Source: CNET]

Apple no longer most admired company, but tops UK brand list

Apple could be about to drop off the top spot from Forbes magazine's prestigious World's Most Admired Companies list. The list doesn't come out until later in the week, but according to a blog post by Brad Chase, the company isn't likely to retain its number one placing.

It's not all bad news for Apple though. It's just been voted top of the Business Superbrands list here in the UK, and second in the Consumer Superbrands. Swings and roundabouts.

Chase writes that while Apple "isn't going to disappear anytime soon," the company's image isn't what it once was. "[T]he value of the once-invincible brand is teetering on the edge of a long, steady drop," he writes. And what does he reckon is the cause of this discontent among Apple fans? He puts it down to "glitches, missed deadlines and high prices", citing the debacle over Apple Maps, ethical issues with Foxconn plants in China, the proliferation of viruses attacking Macs, and increased competition from Google and Facebook, among other things.

Apple has won the Most Admired award five times on the trot, so it'd be quite a shock if it was snubbed this year.

The company is still doing well on these shores though, only behind Rolex in the minds of consumers according to the Superbrands survey, which identifies the UK's strongest brands. Apple came one spot ahead of Microsoft, and four ahead of Google. Facebook was the only other tech company in the top 20, placed at 14.

Apple also topped the Business Superbrands list, two places ahead of Google, five ahead of IBM, and seven ahead of Microsoft.

The consumer Superbrands survey asked more than 2,900 consumers which brands they thought had the best reputations. The business poll quizzed more than 1,900 professionals about their companies of choice.

[Source: CNET]

Greenpeace study gives Wipro top marks for eco-friendliness, docks Apple, Dell and Lenovo

Greenpeace often seeks to light a fire under companies it thinks are dragging their heels in clean technology, and that's more apparent than ever in its latest Guide to Greener Electronics. The frontrunner this time is chart newcomer Wipro, an Indian tech giant that scores a high 7.1 in the rankings for both green products and aggressive attempts to cut down on pollution. Most everyone else lags behind, however, and their scores only emphasize how little progress there's been. Apple (4.5) is hurt mostly by a lack of transparency; Dell (4.6) is bruised for not living up to its own promises of the past two years, and Lenovo (3.9) is chastised for the absence of clear policies. Greenpeace once more has an agenda in its report -- in this case, drawing attention to India's environmental situation -- but the high-contrast study does show that planet-friendly gadgets can be more than just dreams.

[Source: Engadget]

The Rise & Fall of Apple

The Rise & Fall of Apple ... with record revenue & profits for the first quarter of 2012 can Apple keep this success going without some game changing innovative products?