Costly DRAM is Driving Up Graphics Card Prices

Are you planning to build a gaming PC for the summer? If so, you might want to get started early in order to get the most bang for your buck. Yesterday we told you that desktop DRAM pricing is on the rise as contract chip prices have already jumped 50 percent in 2013, spiking 20 percent in March alone, and now we’re hearing that graphics cards are getting more expensive.

Once again, you can blame memory chip makers. According to Digitimes and its sources within the graphics card business, several video card vendors have increased retail prices for products made with DDR3 memory in the DIY market. Prices are up 10-15 percent, the news and rumor site says.

Those same sources say it’s unlikely graphics card pricing will drop in the next six months, though it’s not all bad news. To help offset the rising retail costs, vendors are getting more aggressive in their promotions, some of which we’ve already seen. AMD, for example, has given away some sweet triple AAA titles as part of its ongoing Never Settle bundles. It’s been rumored that the next Never Settle bundle will include Battlefield 4.

[Source: TechnoBuffalo]

NVIDIA GeForce GTX Titan leaks, could cost a grand

NVIDIA's GeForce GTX 690 currently wears the world's-fastest-graphics crown, unless you count the limited edition Ares II, by cramming two Kepler GPUs onto one mainstream board. When it comes to improving on that, some leaked European retailer listings suggest NVIDIA might not wait on a completely next-gen architecture, but may instead try to deliver similar performance through a less power-hungry single GPU design. The listings, gathered together by TechPowerUpand VideoCardz, point towards a pricey new flagship, the GeForce GTX Titan, that would be a graphics-focused adaptation of the beefy Tesla K20 computing card. It'd pack 2,688 shader units, a 384-bit memory bus and 6GB of RAM, all with one chip -- for reference, the GTX 690 needs two GPUs to offer 3,072 shader units and has 4GB of RAM. There's no confirmed unveiling date, and the primary leak on a Danish site has actually been pulled, but ASUS and EVGA are rumored to be launching their own GTX Titan variants as soon as next week, possibly in the $1,000 to $1,200 ball park. That's a short wait for what could deliver a serious boost to game performance, not to mention bragging rights.

[Source: Engadget]