Next-Generation iPad Mini Rear Shell Surfaces in 'Space Gray'

Following Apple's introduction of a new "Space Gray" color to replace the slate color previously used on the iPhone 5 and the company's iPod lineup, many have wondered whether the iPad and iPad mini will be making similar color transitions when they are updated in the near future. 

Photos of alleged next-generation iPad mini rear shells have leaked several times over the past several months, but all of the parts have been of the silver variety that is paired with a white front panel in current models...

Read the full story here... Source: Mac Rumours

Support for Interactive E-Books Made with iBooks Author May Be Coming Soon to iPhone

Support for interactive e-books created with Apple's iBooks Author software may be coming soon to the iPhone, based on recent changes to iTunes Store wording noticed byMacworld's Serenity Caldwell. While iBooks Author e-books have been limited to the iPad since the software's January 2012 launch, Mac support will be coming as part of Apple's launch of the full iBooks experience in OS X Mavericks, and iPhone support may also be in the works...

Read the full story here... Source: Mac Rumours

First Seven iPad-Only 'Steve Jobs Schools' Open in the Netherland

The first seven exclusive "Steve Jobs schools" have opened their doors across a number of cities in the Netherlands. Starting from today, schools in the Dutch cities of Sneek, Breda, Almere, Emmen, Heenvliet and Amsterdam will start teaching students according to the principles of the O4NT, or Onderwijs voor een nieuwe tijd (Education for a new era), which emphasizes the role of the iPad in an elementary school environment. The program, which was first proposed by Dutch officials back in March 2012, gives every child access to a "virtual school" through an iPad and helps them develop information and communication technology (ICT) and information processing skills, collaboration techniques and a critical, problem-solving and creative mind...

Read the full story here... Source: Mac Rumours

iOS 7 Beta Suggests Non-Retina A6-Powered iPad Mini in Development

According to the iOS 7 beta, Apple is testing a new iPad mini model that includes an A6 chip -- the same as the current iPhone 5 -- and a non-retina display, reports 9to5Mac.

The information was sent to the site by developer Nick Frey, who found the details inside a file that lists all the iOS devices that support iOS 7. The A6 processor would be a logical upgrade for the iPad mini, advancing its main processing chip to the next generation.

 According to the provided information, Apple is considering three new iPad mini models: iPad “2,8,” iPad “2,9,” and iPad “2,10.” The respective code names for the devices are J75, J76, and J77. This points to one WiFi-only model and two cellular-compatible models (just like the current iPad minis).

As for what these new iPad minis will feature, the references state that the devices include the “s5l8950x” processor. This is the same A6 system-on-a-chip inside of Apple’s iPhone 5, and this would offer significant speed improvements for the iPad mini compared to the current A5-based model.

Current iPad mini models are nicknamed '2,5'; '2,6'; and '2,7'. 9to5Mac also notes that the models don't include references to '@2x' code that relates to Retina-display supported artwork -- that code is included in the iPhone 5 and the fourth-generation iPad, leading the site to conclude that the new mini will not include a Retina display.

KGI Securities analyst Ming-Chi Kuo has vacillated in recent months over Apple's plans for the iPad mini, most recently saying that a Retina-equipped device would launch sometime in March or April of 2014, with Apple not planning to upgrade the device at all until that time.

It's possible that this non-retina iPad mini is merely a device in testing, but while Kuo has a strong track record, it's always possible that Apple could change product release plans at the last minute.

Source: Mac Rumours

Apple Wins 'Brand of the Year' Awards in Smartphone, Tablet, and Computer Categories

Marketing research firm Harris Interactive has awarded Apple the title of “Brand of the Year” in the categories of smartphones, tablets, and computers, as first reported byVentureBeat. The distinction comes after a poll asking 38,500+ Americans about the perceptions of their favorite brands, in which Apple was placed above other competitors such as Hewlett-Packard, Amazon, Samsung, and HTC. 

 "Americans continue to give Apple brands strong ratings," says Manny Flores, Senior Vice President at Harris Interactive. "And while their Consumer Connection scores are strong within their respective categories, what really stands out is that in all three of the categories Apple brands are measured - Computer, Tablet and Mobile Phone - its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future.

These awards come after BBC reported about a survey done by marketing group Added Value (AV), who claimed that Apple’s brand has become “less inspiring” among consumers.

Source: Mac Rumours

Microsoft Forced to Slash Surface RT Prices Despite Vigorous Anti-iPad Ad Campaign

Microsoft is planning to drop the prices of its Surface RT tablets by $150, reports The Verge. The lower prices, which will go into effect on Sunday July 14, are likely the result of lackluster sales. 

Bloomberg reported in March that Microsoft had sold just 1.5 million Surface RT and Surface Pro tablets since they debuted in October of 2012 and February of 2013, respectively, with 400,000 of those sales attributed to the Pro. HP experienced similarlypoor sales with its TouchPad, which was heavily discounted and then discontinued.

The Surface pricing change comes just after Microsoft announced a restructuring of the company, aiming to enhance collaboration and unify its product lineup. Microsoft has heavily marketed Windows 8 tablets in recent weeks, pitting several different tablets against Apple's iPad in a series of ads that highlight the iPad’s inability to multitask and its lack of built-in productivity software. 

With the discount, Microsoft's pricing will be as follows: 

- Surface RT 32GB: $349.99 
- Surface RT 64GB: $449.99 
- Surface RT 32GB with Touch Cover: $449.99 
- Surface RT 64GB with Touch Cover: $549.99 

Staples has confirmed the pricing cut in a weekly promotional ad that says the new pricing will be available as of Sunday. Despite the pricing cuts, Microsoft has suggested that new versions of both the Surface Pro and the Surface RT are in the works, along with a number of new accessories.

Source: Mac Rumours

Best Buy offers $200 for old iPads in trade-in deal

Best Buy is promising customers a $200 trade-in value for older versions of Apple's iPad.

The promotion, which runs July 12 and 13, offers customers who trade in a working iPad 2 or third-generation iPad a minimum $200 gift card to the tech retailer. Customers also have the option of upgrading to an iPad with Retina display, which starts at $299.99 after applying the gift card. Best Buy currently sells the 16GB iPad with Retina display and Wi-Fi for $499.99.

Best Buy said customers could receive additional value depending on the model and condition of their tablets. The promotion is available at Best Buy and Best Buy Mobile stores that accept trade-ins.

In June, Best Buy ran promotions that offered customers a "free" iPhone 5 for trading in a working iPhone 4 or 4S. The retailer said it experienced the single biggest day for its trade-in business during that promotion.

Source: CNET

Apple to Adopt IGZO Displays for Future iPads and MacBooks?

Apple is planning to expand its adoption of IGZO (indium gallium zinc oxide) displays to reduce the energy consumption of its mobile devices, reports etnews.com.

According to industry insiders, having decided to apply the IGZO method to displays for MacBook, Apple is talking with LCD panel manufacturers, such as Sharp and LG Display.

IGZO is a semiconducting material that has forty times more electron mobility than the standard amorphous silicon that is used as the active layer of an LCD screen, allowing for higher resolution displays, better reaction times, and less power consumption. 

The report suggests that in addition to expanding to IGZO displays for the MacBook, Apple is also planning to use them in the iPad. Apple is said to be relying on Sharp for the displays, and last year news surfaced that Sharp had already begun mass production of IGZO displays that could be used in future Apple products. 

The site expects IGZO MacBooks to appear in the first half of 2014, but does not note when an IGZO iPad might make an appearance. Apple is expected to release a new, thinner fifth generation iPad later this year. 

Source: Mac Rumours

Dutch Officials Set to Open 11 iPad-Only 'Steve Jobs Schools' for Children

Last year, we reported on a Dutch proposal to launch so-called "Steve Jobs schools" for children, offering a peek at of Jobs' vision of how the iPad could help remake the educational experience. 

Spiegel now follows up (via AppleInsider) with a new report discussing the country's plans to open 11 such schools this August.

 Some 1,000 children aged four to 12 will attend the schools, without notebooks, books or backpacks. Each of them, however, will have his or her own iPad. 

There will be no blackboards, chalk or classrooms, homeroom teachers, formal classes, lesson plans, seating charts, pens, teachers teaching from the front of the room, schedules, parent-teacher meetings, grades, recess bells, fixed school days and school vacations. If a child would rather play on his or her iPad instead of learning, it'll be okay. And the children will choose what they wish to learn based on what they happen to be curious about.

The article highlights the flexible nature of the schools with a look at an upcoming school being prepared in the city of Breda. The school building itself will be open from 7:30 AM to 6:30 PM every day of the year except Christmas and New Year's Day, with children free to come and go as they please as long as they are present during the core school day that runs from 10:30 AM to 3:00 PM...

Read the full story here. Source: Mac Rumours

New Accessibility Options in iOS 7 Allow iPad or iPhone to be Controlled with Head Movements

This afternoon, a tipster who spoke to 9to5Mac pointed out a new feature in iOS 7's Accessibility menu, which allows iPhone users to control their devices using head movements. 

The option can be found in the Switch Control area of the Accessibility menu, which is designed for users who need assistance with physical and motor movements. 

Switch Control allows you to use your iPhone by sequentially highlighting items on the screen that can be activated through an adaptive accessory.

With the feature activated, specific movements can be used to correspond with actions. For example, the setting can be programmed to allow a left head movement to activate a tap, while a right head movement can be programmed to perform to another function.9to5Mac went hands-on with the feature:

We've tested this ourselves and found it to be quite accurate, but it's quite tedious to control your device this way since it cycles through all of the options on the screen and you move your head when it is bordering around the option you want. 

You can also make the left or right head movement act as a home button, start Siri, open Notification Center, open the App Switcher, decrease volume, increase volume, or simply tap.

It is important to note that Switch Control head movements are a beta function and should be used with caution, as the setting disables touch input. 

Apple has always had a heavy focus on accessibility, and over the years has worked to provide accessibility options for vision, hearing, motor skills, and learning, turning the iPad and the iPhone into fully featured assistive devices. iOS 7 promises to bring even more accessibility options, further increasing the utility of Apple's devices.

Source: Mac Rumours

iOS 7 beta 2 arrives with bug fixes, iPad version

Apple on Monday released the second beta of iOS 7, exactly two weeks after the first iteration of the software was doled out to developers.

The new version promises only to fix bugs and contains other undocumented "improvements."

But the big new thing in this release is a version of the software for iPads -- both the regular and Mini models. The first version of the software only came for iPhones and iPod Touches, with Apple promising to add support for other devices as time went on.

The software requires developers to sign a privacy agreement, but that hasn't stopped numerous developers and some blogs from posting extensive hands-on previews of the new OS.

It's been standard practice for Apple to roll out several beta versions of the software before it's released to the public, which Apple has said will happen in the fall. In terms of how many more of these to expect, iOS 6 had four different beta versions between its June debut and late September release last year.

Perhaps not since 2010's iOS 4 (which brought multitasking) has there been quite so much scrutiny on just what Apple's up to with these interim updates. iOS 7 is a massive visual and, in some cases, functional overhaul of the versions that came before it, and many things are expected to change before it's officially released.

Update: The software also brings back a reworked version of Apple's voice memos application, which has been a built-in utility since 2009's iOS 3.0, though was not provided in the initial beta of iOS 7.

Source: CNET

Analyst Flip-Flops Again: Thinner iPad Mini in Late 2013, Retina Display in Early 2014

DisplaySearch analyst Richard Shim is going back on statements he made back in May, when he said the next model of the iPad mini -- expected this fall -- would come equipped with a Retina display and an updated processor. In an added twist, before he made that statement, Shim said the Retina iPad mini would not ship before 2014.

Now, Shim writes that Apple will refresh its iPad mini line later this year, but the Retina display will not make an appearance before 2014.

Apple is expected to refresh its iPad mini in the second half of the year. The new iPad mini will continue to use a 7.9-inch display with a 1024×768 resolution, but it will use the iOS 7 operating system and an A6 processor, in a slimmer design than the current generation. Another iPad mini is also planned for production but not until early 2014. That device is expected to feature a QXGA (2048×1536) resolution display and the iOS 7 operating system.

It's unclear which DisplaySearch report is correct, though it's widely expected that Apple will ship a Retina-display equipped iPad mini at some point.

More notably, Shim does expect the iPad mini update this fall to bring a thinner case, regardless of whether it has a Retina display or not. Apple CEO Tim Cook did warn analysts and other Apple watchers to take rumors from the Apple supply chain with a grain of salt.

Apple is expected to introduce new versions of the iPhone, iPad mini and iPad this fall.

Source: Mac Rumours