We have seen reports from Strategy Analytics, IDC and Canalys detailing how many smartphones that handset makers shipped in the last quarter (the takeaway: Android is still on top, with Samsung the chief benefactor); today, Kantar Worldpanel ComTech, WPP’s market analytics business, has released its rolling monthly update on how that translates into on-the-ground sales in some of the biggest markets in the world. The results give more weight to Samsung’s current domination; and underscore how important it is for Apple to “wow” the market next month with the launch of a new handset.
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