There’s a theory that the entertainment industry tries to foist 3D technology on the public once every generation. It happened in the 1950’s, then again in the 1970’s, and it’s been happening again in the last few years. Not everyone’s a fan, and some complain of headaches and fatigue while watching modern 3D material, but recent movies like Gravity have shown how far it’s possible to push the format this time around.
Now casinos are getting in on the action. Slot manufacturer IGT developed a 3D machine recently that doesn’t require glasses. This is a sensible marketing move, as one of the issues with 3D technology generally is that if you’re not wearing the glasses, the material is unwatchable.
Therefore if someone’s unwilling to wear them to play a slot machine, they’re simply going to walk away. In the case of IGT’s machines, the effect is produced by a double layer of screens, so anyone playing will be experiencing a sort of forced 3D effect. Whether they enjoy it and stay, or dislike it and leave, is at least no longer dependent on whether they want to wear the glasses.
In fact IGT’s machines have proved a hit with punters, and it seems that while the gimmick of 3D draws them in initially, it’s the quality of the gaming experience that keeps them playing. With this in mind, the obvious next step is to take the 3D casino experience online.
In theory it should be easier than introducing 3D to real world gaming, as it would be quite straightforward for operators to offer both 3D and traditional sites side-by-side online. On a site where, for example, live casino roulette is available, incorporating a 3D element to gameplay could be a very attractive upgrade if carried out thoughtfully.
Poker V Roulette
Some games are likely to benefit more than others. Many poker players would find too much gimmicky 3D usage distracting, but the possibility of running two simultaneous sites should take care of that objection. In fact some operators advertise 3D online poker already, but the fact that not all do tells you something about how the technology’s been exploited so far.
If online casinos are to realise fully the potential of 3D technology, they’ll have to recognise that not all punters will embrace it, and also that not all casino games may be suitable. It’s the flexibility of the digital universe, however, that will allow the savvy operators to deliver some amazing experiences to customers in the next few years.
By Simon Fitzpatrick
(Images courtesy of amcnetworks.com, howinmoney.blogspot.com, telegraph.co.uk)