As a counterpoint to the company that claimed its Facebook Ads didn't work because most clicks came from bots, entrepreneur Brendan Irvine-Broque decided to tell the story of how he used the social network's advertising platform to make five figures in one day.
After deciding to get rid of a record collection consisting of 6,000 vinyl records, Irvine-Broque created a Facebook Event titled "MASSIVE Vinyl Sale in the East Bay!" He then spent $150 to promote it using Facebook Ads, which simply said "6000 Vinyl Records, $3 Each" and pointed to the event. Here's the description in full (sans address):
I used to be a record dealer, specializing in rare and private press LPs and 45s, and have thousands of vinyl records sitting in storage, many of which I've never even seen. It's time to let go of them, and now that it's warm outside, I figured it'd be a good time to setup some tables outside and have folks over to dig through. There are well over 6000 records, including tons of private press of all genres, obscure 12-inch singles, etc. Everything is $3 each, save for 1-2 boxes of heavily discounted rarities. I'll have snacks and drinks, feel free to bring your own too. Lots of good food just up the street in case you get hungry. Hope to see you there!
[Source: cnet - Click to read the full story]
Apple has begun running two new television commercials for the iPad mini. The new ads build out a series that started with Apple’s iPad mini Garageband ad; a commercial that demonstrates the iPad mini’s equal software capabilities to the full-sized iPad. The new ads focus on iBooks and iPhoto. The first ad shows the iBooks application and reading on the iPad mini, and the second ad shows the iPad mini’s photo viewing capabilities and advanced editing functions via the iPhoto App Store app. The two ads are viewable after the break: