The BlackBerry Z10 is reportedly doing quite well in the U.K.—where the device was made available following the device’s announcement—but one analyst suggests initial sales don’t necessarily mean demand is high. In fact, Canaccord Genuity’s Michael Walkley says supply constraints are the reason some stores sold out so quickly.
“Limited initial supply was cited as a reason for early post-launch stock-outs at some carrier stores versus overwhelming demand,” Walkley explained. According to Walkley’s report, most U.K. locations received about 15 units, which then sold out over the first two to three days.
“BlackBerry has only closed the gap with more mature smartphone OS platforms and offers limited differentiating services or features to win back customers from more mature ecosystems,” Walkley said.
However, BlackBerry on Wednesday released a statement to suggest the company’s sales have eclipsed anything it’s done before.
“In Canada, yesterday was the best day ever for the first day of a launch of a new BlackBerry smartphone. In fact, it was more than 50% better than any other launch day in our history in Canada,” said Thorsten Heins, President & CEO of BlackBerry. “In the UK, we have seen close to three times our best performance ever for the first week of sales for a BlackBerry smartphone.”
We haven’t given our final verdict of the company’s BlackBerry Z10, but we’re enjoying it so far. Enough to pry our attention from Android and iOS? You’ll have to wait to find out. In the meantime, it seems sales a doing very well—at least according to BlackBerry. Those anticipating the device here in the U.S. still have another month wait until the Z10 becomes available, so we’ll see if the company can continue its “best ever” streak.
RIM’s next great hope, BlackBerry 10, is about to be uncaged and let loose. In the meantime, devices running the company’s new OS, like the much rumored and often leaked Z10, is already out in the wild at one U.K. store. It looks exactly as we expected it to look.
The picture comes from a Twitter user at a Phone4U store, where the device will likely be on sale in a matter of hours. An earlier Vodafone leak suggested the Z10 would launch today.
The tipster said Phones4U also has the white one in stock, and that both are set to go on sale at 5 p.m. However, spots such as Carphone Warehouse only got black models of the Z10 in—white models aren’t expected to show up until Feb. 15.
Vodafone UK is launching the BlackBerry® Z10, the first smartphone powered by the re-designed, re-engineered and re-invented BlackBerry® 10 platform and the first of Vodafone’s ‘4G-ready’ handsets. The new BlackBerry Z10 is the fastest and most advanced BlackBerry smartphone yet and offers customers a powerful new mobile computing experience.
The new BlackBerry Z10 will be available from January 31, in-store, online and through telesales. The smartphone is just £29 on the £42 a month Vodafone Red Data plan, which comes with unlimited calls and texts as well as 2GB of internet. It is free on the £47 a month variant of Vodafone Red Data and costs £69 on the Vodafone Red Plan, which offers unlimited calls, unlimited texts and 1GB of internet for £37 a month. All new and upgrading Vodafone pay monthly customers also get as much internet as they want, for whatever they want, for the first three months, with Vodafone Data Test Drive.
For small business customers, the BlackBerry Z10 is available free on Vodafone Red Business from £40.83 (ex VAT) per month. Vodafone Red Business gives business users the freedom to talk and text as much as they want, enjoy loads of internet and get a landline number on their mobile so they can answer any calls when out and about. For more information, visit vodafone.co.uk/redbusiness
The BlackBerry Z10 smartphone is the first handset from Vodafone that is ‘4G-ready’. Getting one of our 4G-ready phones means a customer will be good to go as soon as Vodafone 4G arrives, bringing them ultra-fast internet and the best mobile video they’ve ever had from us. Once a customer has got their new phone, we’ll let them know the moment Vodafone 4G is available in their area. Then we can talk about adding Vodafone 4G to their monthly plan. For more information, visit vodafone.co.uk/4G-ready. We are planning to launch 4G services later this year and we intend to use a signal that travels further into a customer’s home than any 4G signal that’s available now.
Blackberry have posted a nice "Behind the scenes at the BlackBerry 10 Experience Launch Event in London, UK". Check out the video below.
Blackberry 10 launches today and before the official launch, seems like a lucky person has got their hands on the new Z10 touchscreen smartphone. Check out the video below from MrIgorTV showing an unboxing & first look.
We’re just days away from seeing RIM finally unveil its last hope, BlackBerry 10. From what we’ve seen, we’re genuinely impressed with what the Waterloo company has accomplished—the extra time and care put into the mobile OS seems worth the wait. Needless to say, we’re very excited for the final Jan. 30 unveil, where we’ll probably see the company’s BlackBerry Z10.
With that said, the device has popped up in Carphone Warehouse inventory, possibly indicating what U.K. hopefuls might need to hunker down to get the handset SIM-free. According to the listing, the Z10 will run consumers £480, around $758 here in the U.S. Remember, this is off-contract pricing, so obviously there will be a subsidy in place when the device hits carriers. We’re so very close to RIM’s big day. So very close.