Apple launching marketing campaign for Final Cut Pro X

The LA Times is reporting that Apple, stinging from criticism from professional users that the 2011 redesign of Final Cut Pro X (US$299.99) had made it a "cheap product aimed at consumers," is launching an online marketing campaign today to try to win back professional video editors who may have switched to competitive software.

The start of the campaign is timed to begin getting the word out prior to the start of the National Association of Broadcasters convention on April 6. Apple's campaign features Final Cut Pro X users like Julian Liurette of the Toronto Globe and Mail newspaper, who was skeptical of the app and waited a year before trying the new version. Liurette liked the new version so much that he's moved the newspaper's video operations from the old version to Final Cut Pro X. According to Liurette, "It's better on all fronts. Its interface is 100 times more interesting. And it's much, much faster."

Apple hopes to change the mindset of people like Harry Miller, head of the American Cinema Editors' technology committee, who said "Personally, I'm still suspicious of Apple...I don't want to invest money in any of their hardware or software when the might drop features in new versions."

To do so, three stories will be posted on the website today including that of Julian Liurette. Also expected to tout the features and speed of Final Cut Pro X are Tsui Hark, a big name in Hong Kong cinema circles, and Azteca Telenovela editor Jonathan Contreras. The latter pro says that "For a TV editor, speed is everything. And Final Cut Pro X is faster than any other editing application I've used."

The campaign has begun, and the videos are viewable on the Final Cut "In Action" web page.

[Source: TUAW]

YouTube video editing brings in real-time previews, trims UI down to the basics

YouTube's video editing suite is officially a toddler in human years, so it's about time that it grew a little more beyond learning how to walk and talk. By far the most conspicuous sign of maturity is a new real-time preview that shows edits and filter options as you play -- you'll now know if that effects filter at 1:37 is festive or just gaudy. The overall interface is also a little more buttoned-down with a simpler interface that cuts back on unnecessary clutter. YouTube has been rolling out the editor update in recent hours and may have wrapped up by the time you're reading this, which we'd take as a cue to start producing that streaming masterpiece.

[Source: Engadget]

9 Apps For Editing Video On Your Smartphone

Just a few years ago creating your own movie would have required an expensive camcorder to shoot, and your own –- often expensive -– video editing equipment in order to polish your video into something you’d want to share with others.

Now most smartphones come with built-in video cameras that can often capture high-definition videos worthy of your 50-inch high-definition television.

In addition to replacing the camcorder, your smartphone can also be used as a video editor. There are a variety of different apps available on the market today for editing video. From basic video editors that let you trim out pieces of your video you don’t want, to themed editors that let you change the frame rate and filter of your video to make it look like an old school 8mm film.

Whether you’re packing an iPhone or an Android handset in your pocket there’s bound to be a video editor perfect for helping you create videos on the go just how you want them to be.

Not just for your TV anymore, most mobile video editors also allow you to share your finished creation instantly on the web with built-in integration to sites like YouTube and Facebook. Connect your phone to your television and you can watch your masterpiece on the big screen.

iMovie

iMovie is Apple’s video editor made for the iPhone and iPad. Much like the desktop version of the app, the mobile version of iMovie lets you edit your videos, add music and transitions, and create a trailer for your finished flick.

Completed movies can be shared to your camera roll for sharing via email or iMessage, or can be uploaded and published directly to a number of websites including YouTube, Facebook, Vimeo, and CNN iReport.

iSuper8
Miss the days of Super 8 cameras? iSuper8 lets you give videos you’ve recorded on your iPhone a vintage look, grading each pixel of your video to give it a unique vintage look. The app allows you to adjust the frame rate of videos you’ve recorded to 12, 18, or 24 frames per second and has number of customizable film stocks you can use to make your video look its best.

Vyclone

Vyclone uses the GPS in your phone to determine where you are shooting a video, and then matches you up with other people who are doing the same to create a multi-camera look at the same scene. The free iOS app edits videos from up to four different iPhone cameras together automatically. You can also edit the videos together manually on your own. The finished product can be shared in one tap on Facebook and Twitter, and can be saved to your phone’s camera roll.

VidTrim Pro

VidTrim Pro is a video editor and organizer for Android that allows you to trim and edit your videos on your Android device as well as compress your finished videos and share them with friends via email or on video sharing sites such as YouTube. The app also has a built-in "frame grabber" you can use to grab specific frames out of your video to use as stills.

Viddy

Not for longer-form projects, Viddy lets you capture, edit, filter and share 15-second video clips, or "viddys." The app comes with a number of built-in effects and filters to use to create the ultimate short video . Finished videos can then be shared in one lick on asocial media sites such as Facebook, Twitter, and YouTube.

Videolicious

Videolicious lets you edit videos and photos from your iPhone’s library, turning them into a documentary-style film. The easy-to-use app has number of built-in video ideas and instructions on how to create things like a video thank you note, a product or restaurant review, or your own news report. Finished videos can be saved to your phone’s camera roll to share with others, or uploaded directly to Facebook or YouTube from within the app.

Lapse It Pro

Lapse It Pro is a quick and easy way to create time-lapse videos using your Android phone. The app lets you capture time-lapse videos, add different effects, and flip and trim your finished product. Videos created with the app can be rendered to MP4, MOV, and FLV and can be shared to directly to a number of sites including YouTube, Facebook, and Google+.

AndroMedia HD

AndroMedia is a full-featured video-editing program for Android that offers many of the same features you might find on a traditional desktop video editor. Features include the ability to add effects and transitions, to overlay title clips and captions, and to fade in and out video. The app supports MP4,MOV,JPG,PNG,MP3, and WAV file formats, and finished videos can be exported in standard or high-definition and uploaded directly to YouTube from within the app.

CinemaFX
CinemaFX gives your finished videos a new look with its palate of 55 effects. Stackable with up to three effects at a time, effects can be adjusted to create your own unique finished look. Videos can be previewed side-by-side against the original, and finished videos can be exported to your phone in a variety of different formats as well as uploaded directly to YouTube or emailed to friends from within the app.

[Source: Mashable]