Sennheiser CEO on fashion 'phones and battling Beats

Last year I had the chance to interview Luke Wood, the boss of Beats headphones, about the bass-heavy company's meteoric rise to prominence -- a fashion-focused bombardment that left traditional audio companies struggling to keep pace. This year, at the IFA trade show in Berlin, Daniel Sennheiser of German firm Sennheiser is having his say.

Sennheiser is one of the many manufacturers caught off guard by the popularity of Beats' celebrity-endorsed fashion 'phones. I wanted to know how the company was coping with the competition, and the challenges of selling headphones in a post-Beats world...

Read the full story here... Source: CNET

The technological future of clothing

Electrical and wireless technology has progressed massively in the past decade and all of us are excited about what the future will bring. Few associate clothing with high-tech, though recently there have been developments in the field of material technology which could soon affect us all! If scientists get their way, in the future your kids’ outfits could be very different from simple boys sandals and polo shirts. Intrigued? Check out how far our threads have come with these predictions for the future…

Woollen bullet-proof vests?

Most of us are more used to wearing this natural fibre in the form of a cosy cardi, but wool could have more beneficial properties. Many bullet-proof vests are made from Kevlar, a synthetic fibre, though wool could soon be added to this to improve their energy and water absorption making bullet-proof vests lighter and cheaper.

Spray-on clothing

Body-con clothing and jeggings have been on-trend for a number of seasons, but for a really skin-tight look how about spaying on your clothing!? One Spanish designer has managed to create spray-on clothing which can be removed, washed, worn again or dissolved. This innovative fashion idea is courtesy of Spanish designer Manel Torres, a former student of the Royal College of Art. He collaborated with a professor of particle technology at Imperial College London in order to provide a unique way of dressing, as well as hoping to contribute to the future of the medical, transport and chemical industries.

Eco-conscious garments

Being environmentally-friendly is an aim for many of us, and in the future this could easily extend to our clothing too. Scientists and designers are looking to developdevelop textile which do not harm the environment, using polymer chemistry which doesn’t depend on non-renewable energy-sources. Producing and using more manufactured fibers is also a goal for the future, as well as looking for more unconventional clothing fabric, like recycled products. Designer Anke Domaske has used milk to create a new fabric called QMilch and US-based clothing company StaWarm has created a line made from recycled coffee beans.

Keeping warm

Keeping warm in sub-zero temperatures whilst wearing clothing that allows easy movement and mobility has been a tricky dilemma. A new material developed by sportswear company Hanesbrand aims to solve this, and provide the ultimate in cold weather insulation. Zero-Loft Aerogels is a thin, silica material that is made up of 90% air. It offers almost three times the insulation of traditional down, without being bulky.

Active smart-wear

Smart clothing involves building computing technology into clothing which allow more comfort for the wearer. Just innovations include fabrics which sense the environment and react accordingly. Clothing that changes density depending on the temperature, jackets which store solar energy to be used as power and built-in sensors may all be arriving at a high-street near you at some point in the future!

When Technology and Fashion Collide

Both fashion and technology are linked in that they rely on ingenuity and innovation. As long-term trends emerge in fashion, many of them rely on advances in technology, both in terms of the customer’s taste and the elements of the pieces themselves. Let’s take a closer look at how fashion and technology intertwine.

Designer iPhone Cases

Because innovations in technology are expensive to fund, having the latest gadget has always been associated with status and wealth. This trend is also apparent in fashion, and many people choose to display their wealth in the form of clothing. But items like smartphones, though expensive, are becoming more and more widespread and are losing their association with extreme wealth. If everybody has a fancy smartphone, then these items lose their ability to stand alone as a fashion item.

Therefore, designers swooped in with pricey iPhone cases to raise the bar even further, as if to help buyers proclaim that not only can they afford an expensive phone, but they can also afford to cover it with an equally pricey case. In fact, Mischa Barton just released her newest iPhone case that carries a retail value of 302,985 USD! That would certainly be a way to express your individuality on the back of your ubiquitous iPhone.

Solar-Power Bikinis

With the growing interest in harnessing the sun for energy, some well-known designers are experimenting with using fabric that contains solar cells. For example, Andrew Schneider has designed a bikini that comes with a plug that you can use to plug in your phone while you work on your tan. That way, you can turn your day at the beach into a way to charge your devices in a pinch.

An Environmentally Responsive Fabric

Designers are also utilizing the public’s growing interest in climate change and environmental impact. One interesting example is the climate dress by Diffus, which consists of many tiny lights and serves to measure air quality. If sensors in the dress detect elevated levels of pollution in the air, the lights respond by lighting up, thereby warning others of toxins in the air. This piece would certainly make a bold statement on the Red Carpet if the wearer wished to raise awareness about environmental degradation.

Recycled Materials

With advances in recycling coupled with concerns about the sustainability of producing new materials, it’s now possible to find the latest fashions made of recycled materials. SegraSegra, for example, uses recycled bicycle tire tubes to make pleather jackets. Other designers are experimenting with creating eveningwear out of recycled materials. Imagine being able to shop for cocktail dresses, suits and fashionable gilets made out of things we used to throw away, and have them be seen as haute couture.

These are just a few of the remarkable advances that have occurred due to the collision of fashion and technology. It will certainly be interesting to see other developments in these two fields.