Is Apple Purchasing Beats by Dre a Good Move?

Its been in the news that Apple has recently bought Beats audio. Before we get to what we think, lets go back to the very start of digital music, and what many say started it all; Apple …

Specifically the iPod was the very first true way of having your music go where ever you did. It changed the way people listened to music, and literally changed the music industry. Some would argue that the Ipod was one of the most important inventions Apple ever made. Boy did it sell, at the start nearly 400 million sold, not to mention  the millions if not billions that have been sold ever since. Then the iPod touch came out, the true start of capacitive touchscreens and what gave way to perhaps the most well known and most talked about phone ever; the iPhone

Beats isn't a company to mess with either. A privately owned company that never releases results or revenue earnings and who is known for the color red does very well for themselves. The high priced and amazing quality and portable speakers are where their main revenue comes from. Beats Music does okay, just okay with an estimated paid subscription group of just 200 000 people, but the streaming service does have some great options in terms of songs. Lets face it, Beats is one of the best known audio brands in North America and Europe where Apple dominates in not only profit but also market shares

So why now? Well with Apple getting set to launch their new iPhones very soon I'm sure they wouldn't mind having Beats Music to add to their iTunes collection, Beats has some very big contacts and experts in the music industry as well. Apple might also want some help in the headphones department, when Beats was working with HTC the made some awesome earphones that shipped with the HTC One. Now does that mean the Apple will stop including their well known while earpods? Probably not, but Beats could of course help improve them. But the biggest reason they probably would have bought Beats is to improve sound. When Beats was working with HTC they produced such amazing sound that we just couldn't get enough of it. I still personally use an HTC One as my daily driver and one of the biggest reasons is because it still has Beats. Apple already has amazing sound and having Beats on board will only help that cause.

Now nothings been officially announced but what do you think? Do you think that this will help Apple, as always leave a comment down below and follow us on social media, subscribe on Youtube and keep checking the website. Thanks for reading!

Author: Ben Smith - Twitter

Sennheiser CEO on fashion 'phones and battling Beats

Last year I had the chance to interview Luke Wood, the boss of Beats headphones, about the bass-heavy company's meteoric rise to prominence -- a fashion-focused bombardment that left traditional audio companies struggling to keep pace. This year, at the IFA trade show in Berlin, Daniel Sennheiser of German firm Sennheiser is having his say.

Sennheiser is one of the many manufacturers caught off guard by the popularity of Beats' celebrity-endorsed fashion 'phones. I wanted to know how the company was coping with the competition, and the challenges of selling headphones in a post-Beats world...

Read the full story here... Source: CNET

Skullcandy launches $130 PLYR2 headset for wire-hating gamers

Skullcandy is making sure gamers have yet another item to put on the holiday wishlist with the official debut of the PLYR2, which is not only the company's latest gaming headset but also its first effort at a wireless model. It boasts 2.4GHz wireless audio, Skullcandy's "Supreme Sound" technology, a GMX stereo transmitter for balancing game and voice audio, three different EQ sound modes and an adjustable boom mic that can be flipped up to mute. The PLYR2 is available in black, white and teal for $129.99 and follows the earlier release of a budget-friendly $79.99 SLYR wired headset, while a fancier Dolby Surround Sound-equipped PLYR1 is set to debut in early 2013. Now you can shout expletives in style as you get pwned in Call of Duty: Black Ops 2 -- just what you needed, right?

[Source: Engadget]

Id America rolls out Metropolitan in-ear headphones

Id America has rolled out its new Metropolitan in-ear headphones. The Metropolitan features a lightweight aluminum housing in one of six colors, an in-line remote and mic module, a tangle-free fabric cord, three included sizes of earbuds for a precise fit, and an included microfiber carrying pouch. Id America’s Metropolitan in-ear headphones are available now and sell for $30.

[Source: iLounge]

New Headphones from Harman Kardon

13th June 2012: London, United Kingdom – HARMAN International Industries announces the availability of a new line of Harman Kardon®headphones that deliver a performance destined to impress music lovers and long-time fans of the innovative and legendary audio brand. The Harman Kardon headphones range includes four options: two sound-isolating in-ear models tailored specifically for iPhone use, one on-ear model and one over-ear wireless Bluetooth® model – for music lovers seeking a refined industrial design true to Harman Kardon’s rich acoustical heritage. Harman Kardon will follow the launch by adding a noise-cancelling on-ear model in August 2012.
Harman Kardon, which introduced the world’s first stereo receiver in 1958, is synonymous with beautiful sound and attractive design. Pulling from a heritage of acoustic innovation, the Harman Kardon headphones incorporate optimized drivers that produce accurate bass even at low volumes, whereas many competing models today artificially exaggerate bass or treble. The distinctive rectangular shape of the in-ear, on-ear and over-ear headphones mirrors the back case of an iPhone, highlighting a design meant to pair with an iPhone, iPad or iPod.
“These headphones are enhanced by several audio technologies developed by HARMAN yet also reflect the brand’s commitment to innovative industrial design,” said Dinesh Paliwal, chairman, president and CEO of HARMAN. “People who truly appreciate beautiful sound – whether it is on the go or in the living room – should not compromise when it comes to performance. These refined and distinctive headphones are built with the precision that has always defined Harman Kardon’s high-fidelity products.”
The headphones share several distinguishing features:
• The two on-ear/over-ear models are framed by a lightweight sand-blasted steel outer band that comes in two sizes so users can create the correct fit, while a leather inner band rests on the wearer’s head for comfort. Steel hinges accentuate the rugged feel of the headphone frame, which does not include plastic. Leather ear pads float in an enclosed steel frame, with only soft leather touching the listener’s ears. The detachable ear pads are connected by industrial-strength magnets to remove for cleaning or replacement. The headphones include 40mm drivers and have detachable cables. The headphones fold flat to slip easily into a briefcase or bag, a storage feature that will appeal to travellers. Each model includes a premium carrying case.
• Both in-ear styles were designed for passive noise cancellation so users clearly hear music and other audio content at lower volume levels – healthier for the ears. Multiple earphone sleeve options allow users to find the right fit while blocking exterior noise from disturbing the clarity of the audio content. Each model includes a three-button Apple-specified remote to make and receive phone calls while controlling volume and playback features.
Details of the four headphone models include:
The in-ear model NI (£89.95) features 9mm drivers to provide a wide-dynamic range and high sound-pressure levels. This ultra-light model has a rectangular black housing – shaped like the back of an iPhone – and a three-button remote with a built-in microphone for calls. Three sizes of silicone sleeves offer a comfortable fit and noise isolation.
The in-ear model AE (£129.95) acoustically enhanced headphones isolate noise and are enclosed by a silver-toned aluminium casing for superior acoustic dampening to provide true low-frequency reproduction. The headphones include premium 9mm drivers optimized to work with the metal housing to deliver an extended bass response. A three-button remote with a built-in microphone is included, while a Comply™ foam sleeve is offered along with three sizes of silicone sleeves.
The on-ear model CL (£169.95) are defined by precision with metal hinges, a sand-blasted metal finish and rectangular ear cups that reflect the iPhone’s iconic design. The 40mm drivers are uniquely baffled to create an air flow that extends the low frequencies – bass – better than other models in their class. The detachable cables feature highly finished metal connectors, while the cables are made of a tightly woven fabric to enhance feel as well as durability and flexibility.
The over-ear model BT (£219.95) Bluetooth headphones include an integrated microphone so users don’t have to remove them for a call. Built-in playback buttons sit along the side of one ear cup for easy music controls. These high-performance wireless headphones are charged via the included USB cable, but also work in passive mode. That means if the battery – which lasts 12 hours – is dead, users can attach the fabric-covered headphone cable for wired playback from an iPhone, iPod or iPad. Competitive Bluetoothheadphones do not offer passive playback.